Sales Pricing Rubric for Proposal Template
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SALES PRICING RUBRIC FOR PROPOSAL
This document is designed to evaluate and assess proposed pricing strategies for [Your Company Name]’s proposed flagship product, the [Product Name]. This tool provides a structured approach to pricing decisions, ensuring alignment with business objectives and market dynamics.
CRITERIA | DESCRIPTION | SCORING | ACTUAL SCORE |
Cost Considerations | Assess the direct and indirect costs associated with the production and distribution of the [Product Name]. | On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. | 4 |
Competitive Analysis | Analyze pricing in comparison to competitors in the market for similar products. | On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. | - |
Market Demand | Consider the demand elasticity and customer willingness to pay for the [Product Name]. | On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. | - |
Profit Margins | Evaluate the potential for profit margins at different pricing levels for the [Product Name]. | On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. | - |
Value Proposition | Assess how pricing aligns with the value provided to customers when they purchase the [Product Name]. | On a scale of 1 to 5, with 1 being inadequate and 5 being excellent. | - |
SCORING LEGEND
1 - Inadequate: The pricing strategy does not align with business objectives or market dynamics.
2 - Needs Improvement: The pricing strategy has some alignment with business objectives but lacks competitiveness.
3 - Satisfactory: The pricing strategy is generally aligned with business objectives and market dynamics.
4 - Good: The pricing strategy aligns well with business objectives and demonstrates competitiveness.
5 - Excellent: The pricing strategy is highly effective, considering all aspects of cost, competition, and value.
Prepared by:
[Your Name]
[Job Title]
[Month Day, Year]
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