Advertising Media Schedule
The table below outlines a comprehensive multi-week advertising schedule for [Your Company Name] designed to maximize brand exposure, engagement, and loyalty across various distribution channels. Each week focuses on different media types, content, distribution channels, and corresponding expectations to achieve specific marketing objectives.
Week | Media Type | Content | Distribution Channel | Expectations |
|---|
Week 1 | Print | Brand launch advertisement | Newspapers, magazines | Brand swareness |
Week 2 | Digital | Product promotional video | Social media, email marketing | Purchase intent, brand engagement |
Week 3 | Radio | Special offer announcement | Local and national radio stations | Increased traffic, sales growth |
Week 4 | Outdoor | Billboards, flyers | Streets, malls | Brand visibility, recall |
Week 5 | TV | Testimonial advertisements | National, local TV stations | Trust building, brand loyalty |
Week 6 | Print | Product review aticle | Magazines, local newspapers | Consumer interest, engagement |
Week 7 | Digital | Email newsletter | Email marketing | Retention, loyalty |
Week 8 | Radio | New product announcement | Local and national radio stations | Consumer interest, awareness |
Week 9 | TV | Brand story video | National, local TV stations | Brand identity, trust building |
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