Advertising Media Schedule

Advertising Media Schedule

The table below outlines a comprehensive multi-week advertising schedule for [Your Company Name] designed to maximize brand exposure, engagement, and loyalty across various distribution channels. Each week focuses on different media types, content, distribution channels, and corresponding expectations to achieve specific marketing objectives.

Week

Media Type

Content

Distribution Channel

Expectations

Week 1

Print

Brand launch advertisement

Newspapers, magazines

Brand swareness

Week 2

Digital

Product promotional video

Social media, email marketing

Purchase intent, brand engagement

Week 3

Radio

Special offer announcement

Local and national radio stations

Increased traffic, sales growth

Week 4

Outdoor

Billboards, flyers

Streets, malls

Brand visibility, recall

Week 5

TV

Testimonial advertisements

National, local TV stations

Trust building, brand loyalty

Week 6

Print

Product review aticle

Magazines, local newspapers

Consumer interest, engagement

Week 7

Digital

Email newsletter

Email marketing

Retention, loyalty

Week 8

Radio

New product announcement

Local and national radio stations

Consumer interest, awareness

Week 9

TV

Brand story video

National, local TV stations

Brand identity, trust building

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