Advertising Campaign Influencer Evaluation Form

Please provide detailed and specific information in each section.

CAMPAIGN INFORMATION
Campaign Name:	[Campaign Name]
Campaign Duration:	[Month-Day-Year] to [Month-Day-Year]
Brand/Product Name:	[Brand/Product Name]
Campaign Goal/Objective:	[Product Name]

INFLUENCER INFORMATION
Full Name:	[Name]
Handle/Username:	[Username]
Social Media Platform:	[Social Media]
Follower Count:	[x]
Engagement Rate:	[x%]

How well did the influencer's content and style align with our brand values and message?

The content and style were a perfect match for our brand's youthful and vibrant image.

Has the influencer collaborated with similar brands before? If yes, provide details.

Evaluate the overall visual appeal of the influencer's content:

Evaluate the influencer's creativity in content creation:

How authentic does the influencer's content feel?

Assess the influencer's interaction with their audience in relation to the campaign:

Overall impact of the influencer on the campaign's success:

Additional Comments:

Evaluator’s Signature:

[Your Name]

[Job Title]

[Date]

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