Social Media Advertising Audit Checklist
Instruction: Please check off the corresponding box once a task has been completed.
Account Setup and Structure:
Done | Task |
✔ | Verify the relevance of chosen platforms. |
| Ensure consistency in brand representation across all platforms. |
| Review profile completeness on each platform. |
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Campaign Performance Analysis:
Done | Task |
✔ | Evaluate campaigns against set objectives to ensure alignment. |
| Verify if the ad content resonates with the objectives and target audience. |
| Review ad creatives for relevance and clarity. |
| Check consistency in messaging and branding across different formats. |
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Analytics, Measurement, and Compliance:
Done | Task |
✔ | Review performance metrics against predefined industry benchmarks. |
| Analyze performance trends to identify areas of improvement or success. |
| Verify the accurate implementation of conversion tracking pixels. |
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