Advertising Retargeting Campaign Setup Document

Advertising Retargeting Campaign Setup Document

This document provides a comprehensive guide for setting up a retargeting campaign at [Your Company Name]. Retargeting campaigns are a crucial element of digital marketing, aimed at re-engaging users who have previously interacted with our brand or website.

Campaign Objectives

  • Target users who have visited specific pages but haven't converted.

  • Increase the visibility of new products or offers.

  • Encourage repeat purchases from existing customers.

Target Audience Segmentation

A. Cart Abandoners

Users who have incorporated products into their shopping cart but have not finalized the process of purchase.

B. Page Visitors

Users who have visited specific pages on the website but have not taken any other actions.

C. Past Purchasers

People who at some point in their life history, have completed a transaction that involved buying something.

Budget Allocation

Campaign Type

Estimated Cost (Monthly)

High-Value Product Retargeting

[$12,000]

General Product Page Visitors

Cart Abandoners

Creative Assets

Asset Type

Specifications

Display Ads

300x250px, 728x90px

Video Ads

Max 30 seconds, 1080p

Email Templates

HTML, Responsive design

Retargeting Platforms

Asset Type

Specifications

Display Ads

300x250px, 728x90px

Video Ads

Max 30 seconds, 1080p

Email Templates

HTML, Responsive design

Timeline

Phase

Duration

Setup

1 Week

Launch

Optimization

Evaluation

This document outlines the strategic approach for retargeting campaigns at [Your Company Name]. By following this guide, we aim to effectively re-engage our audience, increase conversions, and build brand loyalty through targeted and thoughtful advertising efforts.

Advertising Templates @ Template.net