Advertising Post-Campaign Analysis Form
Thank you for participating in our recent advertising campaign! Your feedback is invaluable in helping us assess the impact and success of our marketing efforts. Please take a few minutes to fill out this form, providing us with your insights and observations.
I. Campaign Overview:
Campaign Name: | |
Campaign Period: | |
Target Audience: | |
Objectives and Goals: | |
Key Channels Used: | |
II. Key Performance Indicators (KPIs):
Sales Performance: | |
Website Traffic: | |
Social Media Engagement: | |
Brand Awareness Metrics: | |
Conversion Rates: | |
III. Advertising Channels:
Please rate the effectiveness of each channel used in the campaign on a scale from 1 to 5 (1 being least effective, 5 being most effective).
| 1 | 2 | 3 | 4 | 5 |
|---|
Social Media (Specify platforms): | | | | | |
Email Marketing: | | | | | |
Influencer Collaborations: | | | | | |
Traditional Media (TV, Print, Radio): | | | | | |
Other (Specify):
IV. Audience Feedback:
What was the general sentiment or feedback from your audience/customers regarding the campaign?
V. Return on Investment (ROI):
Please provide any insights or data related to the ROI of the campaign.
Cost of Campaign: | |
Revenue Generated: | |
ROI Calculation: | |
VI. Challenges Faced
Were there any unexpected challenges or obstacles encountered during the campaign? How were they addressed?
VII. Future Recommendations
Based on the insights gained, what recommendations do you have for future campaigns or improvements?
Thank you for taking the time to complete this Post-Campaign Analysis Form. Your feedback is immensely valuable in shaping our future marketing strategies and ensuring a better experience for our audience. We appreciate your participation and support!
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