Global Branding Coursework

I. Introduction

In this segment, we embark through the core objectives of our coursework, illuminating the pivotal role and impact of global branding in today's vibrant and ever-evolving business landscape. Get ready to explore the dynamic interplay between brands and cultures, uncovering the strategies and tactics that underpin their global resonance and influence.

II. Course Objectives

• Immerse yourselves in the captivating realm of global branding, where you'll uncover the intricate mechanisms behind how brands captivate audiences worldwide.

• Navigate the dynamic landscape of global markets as we unveil a wealth of strategies for not only establishing but also nurturing brands that transcend borders and cultures.

• Prepare to be enthralled by compelling case studies of iconic global brands, dissecting their meteoric ascent and decoding the strategies that propelled them to international acclaim.

• Equip yourselves with the comprehensive arsenal of skills needed to craft magnetic global branding strategies, ensuring your brands resonate authentically across diverse cultures and captivate audiences worldwide.

III. Course Schedule

Week 1: Foundations of Global Branding

• Date: [January 5, 2050]

  Topics Covered:

  • Introduction to branding principles

  • Understanding global markets

  • Importance of cultural sensitivity in branding

Week 2: Brand Strategy Development

• Date: [January 12, 2050]

  Topics Covered:

  • Defining brand identity and positioning

  • Market segmentation and targeting

  • Developing brand messaging

Week 3: Brand Communication Channels

• Date: [January 19, 2050]

  Topics Covered:

  • Traditional vs. digital marketing channels

  • Social media branding strategies

  • Integrated marketing communications

Week 4: Managing Global Brand Equity

• Date: [January 26, 2050]

  Topics Covered:

  • Brand equity measurement

  • Brand extensions and brand architecture

  • Crisis management and brand reputation

Weekly Schedule Overview

Week	Topics Covered
Week 1	Introduction to branding principles
Week 2	Defining brand identity and positioning
Week 3	Traditional vs. digital marketing channels
Week 4	Brand equity measurement and crisis management

IV. Assignments and Assessments

• Assignment 1: Case study analysis of a clothing brand global branding strategy

• Assignment 2: Development of a global branding strategy for Acme Inc.

• Final Exam: Comprehensive exam covering course material

V. Additional Learning Materials

A. Required Readings

• "Global Branding: Strategies for Success" by Kevin Lane Keller

• "Cultural Intelligence: Understanding the Global Consumer" by David A. Aaker

B. Recommended Readings

• "The Brand Gap" by Marty Neumeier

• "Global Marketing Management" by Warren J. Keegan

VI. Contact Information

For any queries or assistance, please contact:

• [Your Name], Course Instructor

  • Email: [Your Email]

  • Phone: [Your Phone Number]

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