Coursework
Coursework
Organization: [YOUR COMPANY NAME]
Address: [YOUR COMPANY ADDRESS]
I. Course Overview
-
Course Name: Advanced Marketing Strategies
-
Course Code: MKT-550
-
Instructor: [YOUR NAME]
-
Contact Information: [YOUR EMAIL]
II. Course Description
This course explores advanced marketing strategies and their application in various business contexts. Topics include market segmentation, targeting, positioning, marketing mix strategies, and digital marketing tactics.
III. Learning Objectives
-
Understand the principles of market segmentation and targeting.
-
Develop strategies for effective product positioning.
-
Analyze and implement digital marketing strategies.
IV. Course Schedule
|
Module |
Topic |
Date |
Assignment |
|---|---|---|---|
|
Week 1: Introduction to Advanced Marketing Strategies |
Overview of marketing strategies, importance of market segmentation |
01/06/2050 |
Read Chapter 1 of the Textbook |
|
Week 2: Market Segmentation and Targeting |
Types of market segmentation, targeting strategies |
01/13/2050 |
Market Segmentation Exercise |
|
Week 3: Product Positioning |
Positioning strategies, perceptual maps |
01/20/2050 |
Positioning Case Study Analysis |
V. Assessment
-
Midterm Exam: February 10, 2050, 10:00 AM
-
Final Exam: March 24, 2050, 10:00 AM
-
Weight: Midterm Exam - 30%, Final Exam - 40%
VI. Grading
|
Attendance |
10% |
|
Assignments |
20% |
|
Quizzes |
10% |
|
Midterm Exam |
30% |
|
Final Exam |
30% |
VII. Required Materials
-
Textbook: "Marketing Management" by Philip Kotler
-
Supplementary Readings: Articles on digital marketing trends
VIII. Policies
-
Attendance: Regular attendance is expected. More than two unexcused absences may result in grade penalties.
-
Late Assignments: Late assignments will incur a 10% grade deduction for each day they are late.
-
Academic Integrity: Plagiarism and cheating will not be tolerated and may result in a failing grade for the course.
-
Accommodations: Students requiring accommodations should contact the instructor to make arrangements.
