Lead Assignment

All B2C leads generated will be assigned within [4] hours of their capture. Leads will be assigned based on lead source, geographic location, or other relevant criteria.

Lead Follow-Up

If a B2C lead is assigned, a representative will reach out within [4] hours. If there's no response after three follow-up attempts, the lead will be reassigned for further nurturing.

Lead Qualification

After assignment, B2C leads will be assessed within [24] hours to determine if they meet the predefined qualification criteria.

Lead Nurturing

If a B2C lead is not ready to make a purchase, they will enter a nurturing campaign that includes at least [4] touchpoints over [4] weeks.

Lead Reporting

A monthly report will be shared with both teams, highlighting the number of B2C leads generated, their assignment status, follow-up results, and conversion rates.

Escalation Process

If a B2C lead remains unresponsive after [5] follow-up attempts, it will be escalated to a senior sales representative to explore alternative approaches.

Communication and Collaboration

A weekly meeting will be held where both teams can discuss any difficulties or opportunities for improvement in lead handling.