Sales Feedback Categorization Rubric

Date: [Month Day, Year]

To: Sales and Customer Service Teams

From: [Your Name], [Your Position]

Subject: Implementation of Sales Feedback Categorization System

Effective feedback management is crucial for continuously improving [Your Company Name]. This Sales Feedback Categorization Rubric is designed to assist in classifying customer feedback into actionable categories for targeted responses and strategic improvements.

Feedback Categorization System

The following rubric outlines the categories under which customer feedback should be classified. Each category has specific criteria and examples to guide the team:

Category	Criteria	Action	Examples
Product Feedback	Comments specific to product features, usability, or performance.	Route to Product Development Team.	"The battery life of the device is shorter than expected." "I love the new design of the app interface!"
Service Feedback	Feedback related to the service provided before, during, or after the sale.	Review by Customer Service Manager for training or process improvement.	"The sales representative was very knowledgeable and helpful." "My issue was not resolved in the first call; I had to contact support multiple times."
Pricing Feedback	Opinions or concerns regarding product pricing or value for money.	Forward to the Pricing Strategy Team.	"The price is a bit high compared to similar products on the market." "Great value for money with the features offered."
Website Feedback	Observations about the online purchasing experience, navigation, and content.	Escalate to the Web Development Team.	"The checkout process was quick and easy." "I had difficulty finding the product I was looking for."
Delivery Feedback	Remarks about the delivery time, packaging, and handling.	Send to Logistics and Fulfillment Department.	"The package arrived earlier than expected, which was a pleasant surprise." "The product packaging was damaged upon arrival."

Procedure for Categorizing Feedback

Here's the step-by-step process:

Collect feedback through various channels, including surveys, social media, and customer support interactions.
Record the feedback in the Sales Feedback Log.
Evaluate the feedback against the rubric criteria.
Categorize the feedback accordingly.
Route the feedback to the designated department or team.
Departments provide timely responses and action plans to the customer service team.

Feedback Follow-Up

A monthly review meeting will be conducted to assess the actions taken on feedback and to ensure continuous improvement. A feedback loop report will be provided by each department, detailing the changes implemented or reasons for maintaining current practices.

For any questions regarding this rubric or the feedback process, please contact me at [Your Email].

Thank you for your commitment to excellence and customer satisfaction.

Best Regards,

[Your Name]

[Your Position]

[Your Company Name]