Media Response Advertising Policy
Version 1.0
This Media Response Advertising Policy outlines the guidelines and procedures governing the interaction of [Your Company Name] with the media in the dissemination of information through advertising channels. The purpose of this policy is to ensure consistency, transparency, and compliance with legal and regulatory standards in all media-related communications.
Information Release Protocols
A. Authorized Spokespersons
Only designated individuals listed in the official spokesperson table (refer to Table 1) are authorized to communicate with the media. Any deviation from this list requires prior approval from the Communications Department.
B. Media Response Procedures
All media responses must adhere to the approved message templates provided in the Media Response Handbook. The Communications Department is responsible for updating and distributing these templates as needed.
Message Consistency
A. Messaging Strategy
Media responses should align with the overarching messaging strategy of [Your Company Name]. The Communications Department will provide guidance on maintaining consistency in communication across all channels.
B. Approved Scripts
Spokespersons are encouraged to use pre-approved scripts provided in the Media Response Handbook to ensure uniformity and accuracy in messaging.
Crisis Communication Procedures
A. Crisis Response Team
In the event of a crisis, the Crisis Response Team (refer to Table 2) will be activated. The team will follow the Crisis Communication Procedures outlined in the Crisis Communication Manual.
B. Spokesperson Designation
During a crisis, only designated crisis spokespersons are authorized to communicate with the media. The Crisis Response Team will determine the appropriate spokesperson based on the nature and severity of the crisis.
Legal And Regulatory Compliance
A. Confidential Information
All media responses must comply with legal and regulatory requirements regarding the handling of confidential information. The Legal Department will provide guidance on information that should not be disclosed to the media.
B. Sensitive Information
The Communications Department will work closely with the Legal Department to identify and handle sensitive information appropriately in media responses.
Media Training
A. Training Programs
The Communications Department will conduct regular media training programs for employees involved in media interactions. Training will cover effective communication skills, message delivery, and adherence to media response protocols.
B. Resources
Employees can access training materials and resources on media interaction best practices through the company's intranet platform.
Table 1: Authorized Spokespersons
Spokesperson Name | Designation | Contact Information |
[Name] | [Job Title] | [Email Address] |
[Name] | [Job Title] | [Email Address] |
Table 2: Crisis Response Team
Team Member Name | Designation | Contact Information |
[Name] | [Job Title] | [Email Address] |
[Name] | [Job Title] | [Email Address] |
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