Press Kit Advertising Checklist

Press Kit Advertising Checklist

This checklist serves as a guideline for preparing a press kit. Follow each step carefully and tick off the box when you’re done with a task.

DONE

TASK

Determine the primary objective of the press kit.

Identify the target audience.

Collect high-resolution images of products, services, or key personnel.

Prepare updated executive biographies.

Choose a design template that reflects your company’s branding.

Write detailed descriptions of the products or services being advertised.

Highlight features and benefits relevant to the target audience.

Include up-to-date contact details for press inquiries.

Proofread all written materials for clarity and accuracy.

Verify that all links and contact information are correct.

Ensure consistency in style, tone, and branding throughout the kit.

Create a list of media outlets and contacts for distribution.

Conduct a final review of the press kit with key stakeholders.

Distribute the press kit to the targeted list of media contacts.

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