Client Needs Assessment Advertising Form

I. Client Information

Field	Information
Company Name:	[Your Partner Company Name / Second Party]
Contact Person:	[Name of Contact Person]
Position:	[Content Person’s Position]
Contact Email:	[Content Person’s Email]
Contact Phone:	[Content Person’s Phone Number]
Address:	[Your Partner Company Name / Second Party Address]
Industry:	Technology

II. Business Goals and Objectives

A. Short-Term Goals (Next 6-12 Months):

1. Increase online sales by [0]%.

2. Launch a new product successfully.

B. Long-Term Goals (Beyond 12 Months):

1. Expand market share by [0]%.

2. Enhance brand awareness in new demographics.

III. Target Audience

Field	Information
Demographics:	Age: [0-0], Tech-savvy professionals
Interests:	Innovation, Sustainability
Buying Behavior:	Online research, comparison shopping
Geographic Location:	United States, urban areas

IV. Competitor Analysis

A. Main Competitors:

1. [Competitor A]

2. [Competitor B]

B. Competitive Advantage:

1. In what areas does your brand excel compared to competitors?

• Cutting-edge technology

• Exceptional customer support

2. What challenges or weaknesses have your competitors faced?

• Limited product innovation

• Inconsistent customer service

V. Advertising Budget

Field	Information
Total Budget for Campaign:	$[0]
Preferred Allocation (%):	Online [0]%

VI. Preferred Advertising Channels

Channel	Preferred (Yes/No)	Comments
Social Media	Yes	Active on LinkedIn and Twitter.
Online (Website, Blog)
Print (Magazines, etc.)
Television/Radio
Outdoor/Billboards
Other (Specify)

VII. Brand Guidelines

A. Brand Messaging:

"Innovation for a Connected Future."

B. Visual Identity:

• Logo: [Attach Logo]

• Colors: Blue and Green

• Fonts: Sans-serif

• Imagery: Modern and Futuristic

VIII. Previous Advertising Efforts

Field	Information
Previous Campaigns:	[Campaign 1], [Campaign 2]
Successes:	Increased website traffic by [0]%.
Challenges/Lessons Learned:	Limited engagement on traditional media.

IX. Timeline

A. Start Date: [Month Day, Year]

B. End Date: [Month Day, Year]

C. Key Milestones/Deadlines:

1. Campaign Planning: [Date Range]

2. Launch: [Month Day, Year]

3. Mid-Campaign Review: [Month Day, Year]

4. Final Report: [Month Day, Year]

X. Measurement and Metrics

A. Key Performance Indicators (KPIs):

1. Website Traffic

2. Conversion Rates

3. Social Media Engagement

B. Success Criteria:

1. Achieve [0]% increase in online sales.

2. Positive feedback on social media platforms.

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