Client Needs Assessment Advertising Form
I. Client Information
Field | Information |
Company Name: | [Your Partner Company Name / Second Party] |
Contact Person: | [Name of Contact Person] |
Position: | [Content Person’s Position] |
Contact Email: | [Content Person’s Email] |
Contact Phone: | [Content Person’s Phone Number] |
Address: | [Your Partner Company Name / Second Party Address] |
Industry: | Technology |
II. Business Goals and Objectives
A. Short-Term Goals (Next 6-12 Months):
Increase online sales by [0]%.
Launch a new product successfully.
B. Long-Term Goals (Beyond 12 Months):
Expand market share by [0]%.
Enhance brand awareness in new demographics.
III. Target Audience
Field | Information |
Demographics: | Age: [0-0], Tech-savvy professionals |
Interests: | Innovation, Sustainability |
Buying Behavior: | Online research, comparison shopping |
Geographic Location: | United States, urban areas |
IV. Competitor Analysis
A. Main Competitors:
[Competitor A]
[Competitor B]
B. Competitive Advantage:
1. In what areas does your brand excel compared to competitors?
What challenges or weaknesses have your competitors faced?
V. Advertising Budget
Field | Information |
Total Budget for Campaign: | $[0] |
Preferred Allocation (%): | Online [0]% |
VI. Preferred Advertising Channels
Channel | Preferred (Yes/No) | Comments |
Social Media | Yes | Active on LinkedIn and Twitter. |
Online (Website, Blog) | | |
Print (Magazines, etc.) | | |
Television/Radio | | |
Outdoor/Billboards | | |
Other (Specify) | | |
VII. Brand Guidelines
A. Brand Messaging:
"Innovation for a Connected Future."
B. Visual Identity:
VIII. Previous Advertising Efforts
Field | Information |
Previous Campaigns: | [Campaign 1], [Campaign 2] |
Successes: | Increased website traffic by [0]%. |
Challenges/Lessons Learned: | Limited engagement on traditional media. |
IX. Timeline
A. Start Date: [Month Day, Year]
B. End Date: [Month Day, Year]
C. Key Milestones/Deadlines:
Campaign Planning: [Date Range]
Launch: [Month Day, Year]
Mid-Campaign Review: [Month Day, Year]
Final Report: [Month Day, Year]
X. Measurement and Metrics
A. Key Performance Indicators (KPIs):
Website Traffic
Conversion Rates
Social Media Engagement
B. Success Criteria:
Achieve [0]% increase in online sales.
Positive feedback on social media platforms.
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