S (Situation)

Issue at Hand: Briefly describe the current issue or situation.

Example: "Decrease in quarterly sales figures in the [Your Region] region."

B (Background)

- Context: Provide background information relevant to the situation.

Example: "The [Your Region] region has historically been a strong performer. Recent market analysis shows increased competition."

- Data and Analysis: Summarize any data or analysis conducted.

Example: "Sales have decreased by 15% compared to the previous quarter."

A (Assessment)

Current Assessment: Share your professional judgment or evaluation of the situation.

Example: "The sales decline is significantly impacted by the entry of new competitors and reduced demand for [Product/Service Name]."

R (Recommendation)

Proposed Actions: List your recommendations for addressing the issue.

Examples:

1. "Initiate a targeted marketing campaign to highlight our unique value proposition."

2. "Explore partnership opportunities to expand market reach."

3. "Conduct a customer survey to understand the decline in demand."