[Somerville Dogs Association]

Marketing Plan

Prepared by

[Mary Parham]

[ma_parham@sda-inquiry.com]

January 25, 2030

Executive Summary

[Sommerville Dogs Association] will launch several promotional videos to draw clients who want to have their dogs trained. Another way to raise publicity for the association is to host an event where visitors can adopt dogs and keep them as their pet. With a budget of $ 2,300,000.00, the company will utilize these strategies to promote the services.

Objectives

The company’s marketing objectives will be the following:

1. Create video ads to promote our services in dog training.
2. Increase the publicity of the association by hosting an adoption event.

Buyer Persona

Robbie Defore is a 27 year-old dog owner who recently adopted her pet and lives in Chicago, Illinois. She needs to train her dog so that he will be able to cause less ruckus as an untrained dog. She needs a dog training service provider to get her dog all trained.

Target Market

The association's target market will be dog owners who all live in Chicago, Illinois. Age and walks of life doesn't matter as long as they are dog owners. This demographic is around 40% of the city's population. Dog owners who specifically like to have their dogs well trained and capable of performing tricks can count on our training to help their dogs learn them.

Strategy

Team

Charles Barber
Team Lead, Online Advertising

He will provide direction in terms of creation and posting of advertisements.

Melanie Edwards
Event Coordinator

He will lead the digital advertising team in effectively conducting email and social media promotional activities.

Action Plan

OBJECTIVE 1

Create video ads to promote our services in dog training

OBJECTIVE 2
Increase the publicity of the association by hosting an adoption event

Budget