[Kemsin’s Chocolate Factory]

 

Marketing Plan Timeline

Prepared by

[Josh Grier]

[[email protected]]

September 28, 2024

Executive Summary

[Kemsin’s Chocolate Factory] will have its first soft opening for its chocolate factory from January 25, 2025, to February 04, 2025, and only 20 individuals are allowed per day. This aims to focus on both kids and adults who enjoy knowing how chocolates are made more than they taste. The company will give a 50% budget from the total revenue for the promotions for a 3-month timeline.

Objectives

The company’s marketing objectives will be the following:

1. Increase the excitement of people for the first six months of business 
2. Grow the digital presence within the next 3 months

Buyer Persona

Heidy Smith is a 30-year-old mother of 2 young children and lives in Ontario, Canada. Her family is a sweet tooth and enjoys any chocolates, but preferably dark. It is always their dream to visit a chocolate factory and see how it's made.

Target Market

The company targets the general public who enjoys buying and eating chocolates in different shapes and adventurous flavors, but most especially, those who are curious about how these are made. All millennials and adults, ages 18 to 50 years old, are welcome to experience making chocolates, and they can bring home a bag full of sweets. 

Strategy

STRATEGY	ACTIVITIES	TIMELINE	SUCCESS CRITERIA
Video Promotions	1. Create a Youtube channel 2. Create video tutorials and upload on social media	October 01, 2024 to December 29, 2024	Youtube is the largest video-sharing platform that can easily attract the target market
Invite Influencers	1. Invite influencers 2. Analyze reviews and feedback	January 25, 2025 to February 04, 2025	Influencers will invite their followers through social media

Team

Gary Tice

Senior Marketing Office

He is responsible for planning, preparing, and initiating marketing promotions.

Hilary Urie 

Marketing Director

She is responsible for the overall marketing strategies of the company.

Action Plan

OBJECTIVE 1

Increase the excitement of people for the first six months

ACTION	NAME	DEADLINE	PROGRESS
Create a marketing plan report	Gary Tice	September 30, 2024	Upcoming
Hold a regular meeting	Gary Tice	October 01, 2024	Upcoming

OBJECTIVE 2

Grow the digital presence within the next 3 months

ACTION	NAME	DEADLINE	PROGRESS
Create accounts on different social media platforms	Hilary Urie	October 10, 2024	Upcoming
Coordinate with the heads	Hilary Urie	October 14, 2024	Upcoming

Budget