Influencer Vetting Advertising Checklist

Influencer Vetting Advertising Checklist

This checklist provides a framework for vetting and collaborating with influencers for advertising purposes. Each section is designed to ensure that the influencer aligns with [Your Company Name]'s brand values, audience, and campaign goals.

Influencer Identification

Influencer Name:

[Name]

Influencer Email:

Social Media Handle:

Platform(s):

Criteria:

  • Follower Count: Minimum [10,000] followers

  • Engagement Rate: Minimum [3%]

  • Audience Demographics Match: Age range (20-35), Predominant Gender (Female), Location (USA)

  • Content Quality: High-resolution images, professional-looking videos

  • Brand Alignment: Lifestyle, Fashion, Health & Wellness

Background Check:

  • Previous Collaborations: List at least [3] past partnerships

  • Content Authenticity: No history of plagiarism or misleading content

  • Online Reputation: Check for negative press or controversies

Contract and Compliance:

  • Contract Drafting: Include terms of collaboration, deliverables, timeline, and compensation

  • FTC Compliance: Ensure disclosure of partnership in posts

  • Content Rights: Specify usage rights of influencer-generated content

Payment:

  • Payment Schedule: [50]% upfront, [50%] upon completion

  • Incentives for Performance: Bonus for exceeding target metrics

Campaign Monitoring and Reporting

  • Set up tracking tools (e.g., UTM parameters, promo codes)

  • Weekly performance reports

  • Post-Campaign Analysis: Engagement, Reach, Conversion rates

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