Influencer Campaign Announcement Advertising Memo

To: Marketing Team

From: [Your Name], Marketing Director

Date: [Month Day, Year]

Subject: Launch of Influencer Campaign for Brand Awareness

We are excited to announce the launch of our new influencer marketing campaign designed to boost brand awareness and engagement. This initiative aligns with our strategic goals of reaching new demographics and enhancing online presence through influential social media personalities.

Campaign Details:

Item:	Details
Campaign Name:	#YourBrandYourStory
Duration:	3 Months
Start Date:	[Start Date]
End Date:	[End Date]
Budget:	[$000.00]
Target Platforms:	Instagram, YouTube, TikTok
Target Audience:	Ages 18-35, tech-savvy, lifestyle-oriented

Influencer Collaboration:

Aspect	Specifications
Scope	Creating and sharing content featuring our products
Content Type	Posts, Stories, and Vlogs
Deliverables	Min 2 posts & 1 vlog/month/influencer
Influencer Criteria	Min 50K followers, high engagement, demographic alignment

Goals and KPIs

Goal	Key Performance Indicator (KPI)
Increase Brand Awareness	Social media mentions, follower growth
Boost Engagement	Likes, comments, shares
Drive Website Traffic	Visits to [Your Company Website] via custom URLs
Generate Sales	Increase in online sales during campaign

This influencer campaign is a strategic step towards amplifying our brand presence and achieving measurable growth in our target market segments. I am confident that with the concerted efforts of our entire team, we can successfully execute this campaign and yield significant results. Your dedication and expertise are vital in making #YourBrandYourStory a resounding success.

For any further clarifications or to discuss your roles in more detail, please feel free to reach out to me directly. Let's work together to create a powerful narrative for our brand and foster a deeper connection with our audience.

Thank you for your commitment to this project.

Best Regards,

[Your Name]

Marketing Director