One-Page Influencer Campaign Advertising Plan
One-Page Influencer Campaign Advertising Plan
1. Campaign Overview
Title: [Insert Campaign Title]
Campaign Period: [Start Date: Month Day Year] to [End Date: Month Day Year]
Objective: Increase brand awareness and drive sales for our new line of eco-friendly swimwear.
Target Audience: Environmentally conscious women aged 18-35, interested in fashion and sustainability, predominantly located in urban areas in the United States.
Key Message: "Make a sustainable splash this summer - chic, eco-friendly swimwear for the modern woman."
2. Influencer Partnership Details
|
Category |
Details |
|
Influencer |
Name: [Name]<br>- Platform: Instagram<br>- Audience Demographics: 18-35 years, fashion enthusiasts<br>- Follower Count: 100k |
|
Content |
Type: Posts and Stories<br>- Theme: Summer Fashion<br>- Key Messages: Sustainable fashion, Brand XYZ’s new collection |
|
Posting Schedule |
Start: Jan 1, 2024<br>- Frequency: Weekly<br>- Dates/Times: Every Monday, 10 AM<br>- Duration: 3 months |
|
Collaboration Terms |
Brand Guidelines: Adherence to XYZ’s style guide<br>- Approval: Pre-approval for all posts<br>- Disclosure: In line with FTC guidelines |
|
Performance Metrics |
Goals: 10% engagement rate, 50k reach<br>- Tracking: Analytics tools<br>- Reports: Bi-weekly |
|
Legal/Compensation |
Payment: $500 per post<br>- Contract: 3 months<br>- Content Rights: Shared usage for 1 year |
3. Budget Overview
|
Description |
Quantity |
Unit Cost |
Total Cost |
|
Influencer Fee |
1 |
[$10,000] |
[$10,000] |
|
Content Production |
|||
|
Additional Promotions |
|||
|
Total Campaign Budget |
[$000.00] |
4. Content Guidelines
|
Aspect |
Details |
|
Theme |
Summer Vibes & Outdoor Adventures |
|
Key Hashtags |
#SummerFun2023, #AdventureWithBrandX |
|
Mandatory Mentions |
Brand X, Explorer Series Backpack |
|
Do's and Don'ts |
Use bright, natural lighting; Avoid negative or controversial topics |
5. Measurement and Reporting
|
Aspect |
Details |
|
KPIs |
Reach, Engagement, Conversion Rate |
|
Reporting Schedule |
Bi-weekly |
|
Final Report |
End of Campaign + 7 Days |
6. Contact Information
-
Your Company Contact:
Name: [Your Name]
Email: [Your Email Address]
Phone: [Your User Phone]
-
Influencer Contact:
Name: [Influencer's Name]
Email: [Influencer's Email Address]
Phone: [Influencer's Phone]
7. Agreement and Signatures
This document represents a formal agreement for the influencer campaign. By signing, both parties agree to the terms and conditions outlined above.
For [Your Company Name]:
Name: [Your Name]
Date: [Month Day Year]
For [Influencer's Name]:
Name: [Influencer's Actual Name]
Date: [Month Day Year]
