One-Page Influencer Campaign Advertising Plan
1. Campaign Overview
Title: [Insert Campaign Title]
Campaign Period: [Start Date: Month Day Year] to [End Date: Month Day Year]
Objective: Increase brand awareness and drive sales for our new line of eco-friendly swimwear.
Target Audience: Environmentally conscious women aged 18-35, interested in fashion and sustainability, predominantly located in urban areas in the United States.
Key Message: "Make a sustainable splash this summer - chic, eco-friendly swimwear for the modern woman."
2. Influencer Partnership Details
Category | Details |
Influencer | Name: [Name]<br>- Platform: Instagram<br>- Audience Demographics: 18-35 years, fashion enthusiasts<br>- Follower Count: 100k |
Content | Type: Posts and Stories<br>- Theme: Summer Fashion<br>- Key Messages: Sustainable fashion, Brand XYZ’s new collection |
Posting Schedule | Start: Jan 1, 2024<br>- Frequency: Weekly<br>- Dates/Times: Every Monday, 10 AM<br>- Duration: 3 months |
Collaboration Terms | Brand Guidelines: Adherence to XYZ’s style guide<br>- Approval: Pre-approval for all posts<br>- Disclosure: In line with FTC guidelines |
Performance Metrics | Goals: 10% engagement rate, 50k reach<br>- Tracking: Analytics tools<br>- Reports: Bi-weekly |
Legal/Compensation | Payment: $500 per post<br>- Contract: 3 months<br>- Content Rights: Shared usage for 1 year |
3. Budget Overview
Description | Quantity | Unit Cost | Total Cost |
Influencer Fee | 1 | [$10,000] | [$10,000] |
Content Production | | | |
Additional Promotions | | | |
Total Campaign Budget | | | [$000.00] |
4. Content Guidelines
Aspect | Details |
Theme | Summer Vibes & Outdoor Adventures |
Key Hashtags | #SummerFun2023, #AdventureWithBrandX |
Mandatory Mentions | Brand X, Explorer Series Backpack |
Do's and Don'ts | Use bright, natural lighting; Avoid negative or controversial topics |
5. Measurement and Reporting
Aspect | Details |
KPIs | Reach, Engagement, Conversion Rate |
Reporting Schedule | Bi-weekly |
Final Report | End of Campaign + 7 Days |
6. Contact Information
Influencer Contact:
Name: [Influencer's Name]
Email: [Influencer's Email Address]
Phone: [Influencer's Phone]
7. Agreement and Signatures
This document represents a formal agreement for the influencer campaign. By signing, both parties agree to the terms and conditions outlined above.
For [Your Company Name]:
Name: [Your Name]
Date: [Month Day Year]
For [Influencer's Name]:
Name: [Influencer's Actual Name]
Date: [Month Day Year]
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