Startup Market Assessment Checklist

Startup Market Assessment Checklist

This Startup Market Assessment Checklist is designed to provide a structured approach to evaluating the market potential and viability of your startup. By systematically addressing each section, you will gain insights into your industry positioning, competitive landscape, target customer base, product-market alignment, and future growth prospects. This process is crucial for making informed strategic decisions and tailoring your business model to meet market demands effectively.


Follow the steps outlined in each section of the checklist carefully. Provide detailed information and conduct thorough research to ensure accuracy and comprehensiveness. This checklist is not only a one-time assessment but also a living document that should be revisited periodically as your startup grows and market dynamics evolve.


I. Market Research

  • Identify and describe your industry, including current trends, size, and growth rate.

  • Segment the market based on geography, demographics, psychographics, and behavioristics.

  • Evaluate the market's needs and problems that your startup aims to address.

II. Competitive Analysis

  • List your main competitors, including direct and indirect competitors.

  • Analyze each competitor's strengths, weaknesses, market positioning, and value proposition.

  • Identify any competitive advantages your startup may have or can develop.

III. Customer Persona Creation

  • Define the key characteristics of your ideal customer, including demographic, psychographic, and behavioral traits.

  • Understand the purchasing decision process of your target customer.

  • Map out the customer journey, highlighting potential touchpoints with your product/service.

IV. Product-Market Fit Evaluation

  • Validate the demand for your product/service through market research, surveys, and pilot testing.

  • Assess the unique value proposition of your product/service and how it addresses the needs of your target market.

  • Identify potential barriers to market entry and strategies to overcome them.

V. Growth and Revenue Projection

  • Develop a realistic 5-year growth plan, including key milestones and metrics for success.

  • Project revenue streams, considering different pricing models, sales channels, and customer acquisition costs.

  • Analyze financial sustainability, including break-even analysis and funding requirements.

Prepared By: [YOUR NAME]

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