Cleaning Services Campaign Debrief Meeting

Meeting Date:
Time:
Location:

Attendees:

• John Smith (Marketing Manager)

• Emily Johnson (Campaign Coordinator)

• Sarah Lee (Social Media Specialist)

• Michael Brown (Sales Representative)

Agenda Review:

• Review of campaign objectives

• Analysis of campaign performance

• Identification of successes and challenges

• Discussion of feedback and suggestions for improvement

• Determination of action items and next steps

Campaign Overview:

John provided an overview of the cleaning services campaign launched on February 1, 2024. The campaign aimed to increase brand awareness, generate leads, and boost sales for our cleaning services across residential and commercial sectors. Strategies included targeted social media advertising, email marketing, and promotional discounts.

Key Metrics and Performance:

Emily presented the campaign performance metrics:

• Total reach: 50,000 impressions

• Engagement rate: 8%

• Conversion rate: 5%

• ROI: 200%

Successes:

• Positive feedback from customers regarding the quality of service.

• Increase in leads generated compared to previous campaigns.

• Achieved the target conversion rate, resulting in a high ROI.

Challenges and Lessons Learned:

• Difficulty in reaching the desired audience segment on social media platforms.

• Some customers expressed concerns about pricing compared to competitors.

• Lesson learned: Need for more targeted messaging to address different customer segments effectively.

Feedback and Suggestions:

• Sarah suggested exploring alternative social media channels or refining audience targeting criteria.

• Michael recommended offering bundled service packages to address pricing concerns and increase perceived value.

• John emphasized the importance of ongoing customer feedback collection to tailor services and messaging.

Action Items:

Action Item	Assigned To	Deadline
Conduct detailed analysis of audience demographics and interests on social media platforms	Emily	March 31
Explore advertising opportunities on niche social media channels targeting specific customer segments	Sarah	April 15
Collaborate with the sales team to develop bundled service packages and pricing options	Michael	April 10
Initiate a customer feedback survey to gather insights for service improvement	John	March 25

Next Steps:

• Schedule a follow-up meeting on April 5 to review progress on action items and adjust campaign strategy accordingly.

• Implement changes based on feedback and insights gathered to optimize campaign performance.

Closing Remarks:

John thanked the team for their contributions and commitment to the campaign's success. He emphasized the importance of collaboration and continuous improvement in achieving our marketing objectives.

Attachments:

Presentation slides summarizing campaign performance metrics.

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