Cleaning Services Advertising Rubric

Welcome to the Cleaning Services Advertising Rubric. This tool is designed to evaluate advertisements for cleaning companies, ensuring compliance with US laws and standards. Assess each criterion on a scale of 1 to 5, aiming for clarity, legality, and effectiveness in reaching your target audience.

Criteria	Description	Scoring Criteria	Reviewer Comments
Clarity of Message	The advertisement clearly communicates the range of cleaning services offered by the company.	5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor	The advertisement effectively outlines various cleaning services offered, using clear language and avoiding jargon.
Visual Appeal		5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor
Call to Action		5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor
Relevance		5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor
Brand Consistency		5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor
Differentiation		5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor
Engagement		5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor
Accuracy		5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor
Audience Appeal		5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor
Overall Impact		5 - Excellent 4 - Good 3 - Average 2 - Fair 1 - Poor