Campaign Creative Brief for Advertising Influencers

Campaign Overview

Client:	[Your Client Name]
Campaign Name:	“Go Green with [Your Client Name]”
Duration:	March 1, 2050 - March 31, 2050
Target Audience:	Environmentally conscious consumers aged 25-40

Campaign Objectives

Primary Objective: Increase brand awareness and engagement for [Your Client Name]' new eco-friendly product line.
Secondary Objective: Drive online sales through the use of unique discount codes provided to influencers.

Campaign Message

"Join us in making a difference with [Your Client Name]. Together, we can create a greener, healthier planet."

This message should resonate with the audience’s desire for sustainability and encourage them to be part of a positive change.

Influencer Expectations

A. Content Requirements:

Minimum of 3 Instagram posts - These should showcase the products in everyday use.
2 blog articles (min. 500 words each) - Focus on your personal journey towards sustainability and how [Your Client Name] fits into this lifestyle.
5 Instagram Stories - Use these for unboxing experiences, product demonstrations, or behind-the-scenes content.

B. Key Messages:

Highlight the eco-friendly aspects of the products.
Share personal experiences or thoughts on sustainability.
Encourage followers to use the exclusive discount code “[Your Partner Company Name]-GREEN” for a 10% discount. This code not only offers a benefit to your followers but also helps track the campaign's success.

Creative Guidelines

A. Tone: Inspirational, authentic, and positive. We want to inspire action without being preachy.

B. Visual Style: Natural lighting, minimalistic, and earthy colors. The visual aesthetic should reflect the eco-friendly nature of the products.

C. Do’s and Don’ts:

Do use high-quality images and videos to genuinely showcase the product.
Do tag @[Your Client Name] and use #GoGreenWithEco in all posts for brand consistency.
Don’t use competing brands or unrelated hashtags which could dilute the campaign's focus.

Performance Metrics

Metric	Target
Engagement Rate	6% per post
Website Clicks	500 per post
Discount Code Usage	100 uses

Content Submission & Approval

A. Submission Deadline: Content must be submitted for approval at least 7 days before posting to ensure alignment with the campaign's objectives.

B. Approval Process: [Your Client Name] marketing team will review and provide feedback or approval within 48 hours of submission, allowing for any necessary revisions.

Compensation & Benefits

A. Flat Fee: $8,000 for the entire campaign, recognizing the value of your influence and content creation efforts.

B. Commission: 5% commission on sales using the influencer's unique discount code, incentivizing the promotion of the products.

C. Exclusive Offer: Influencers receive free products worth $500, enabling personal experience and authentic promotion.

Legal & Usage Rights

A. Content Usage: [Your Client Name] has the right to use the influencer’s content for marketing purposes for 1 year post-campaign. This includes promotional material on various platforms.

B. Disclosure: Influencers must adhere to FTC guidelines for sponsored content to maintain transparency and credibility with their audience.

Contact Information

Client Contact:

[Your Client Name], Marketing Manager

[Your Client Email]

[Your Client Number]