Influencer Content Brief Advertising Addendum
This Influencer Content Brief Advertising Addendum complements our primary influencer contract, detailing the specific content creation and dissemination strategy. It's tailored to enhance the digital footprint of [Your Company Name], focusing on our latest campaign, [Campaign Name].
Campaign Overview |
Campaign Title: [Campaign Name] |
Campaign Goals: Boost online presence and spotlight the launch of [Product Name]. |
Target Audience: Young adults aged [18-35], interested in modern lifestyle trends, technology, and wellness. |
Campaign Duration: [MM-DD-YYYY] to [MM-DD-YYYY]. |
Influencer Obligations |
[Your Name], [Job Title]: The primary point of contact, offering support and guidance throughout the campaign. |
Number of Posts/Content Pieces: A mix of [10] Instagram posts and [5] blog entries with a focus on storytelling and product integration. |
Content Type: Various range of content from visually compelling photos, engaging reels, to in-depth blog posts. |
Content Themes and Messages: Narratives that resonate with the campaign's spirit, emphasizing the sustainability and innovation behind [Product Name]. |
Mandatory Hashtags/Links: Strategic use of campaign-specific hashtags and links to [Your Company Website] and [Your Company Social Media] platforms. |
Content Guidelines |
Visual/Aesthetic Requirements: A detailed style guide, focusing on vibrant, high-resolution imagery, aligning with [Your Company Name] Branding Guidelines. |
Tone and Voice: A blend of informative and inspiring, with a conversational and friendly undertone. |
Do’s and Don’ts: Encourage authentic representation, while avoiding controversial topics or sensitive issues. |
Submission and Approval Process |
Content Submission Deadline: Staggered deadlines, starting with initial drafts by [MM-DD-YYYY], allowing for structured feedback |
Approval Process: A two-step approval process, involving an initial review by the [Job Title] followed by a final sign-off from [Your Company Name] marketing team |
Compliance and Legal Requirements |
Disclosure Requirements: Mandatory adherence to FTC guidelines for transparent and ethical influencer marketing. |
Intellectual Property Rights: Clarification on the usage rights of content, reserved exclusively for [Your Company Name] for promotional purposes. |
Penalties for Non-Compliance: Well-defined repercussions for breaches of agreement, safeguarding campaign integrity. |
Compensation and Incentives |
Payment Terms: Competitive compensation package, including payment schedules post-approval of content |
Incentives for Performance: Performance-based bonuses linked to engagement metrics and creative excellence |
Termination and Renewal Terms |
Termination Clauses: Transparent clauses outlining the scenarios warranting contract termination |
Renewal Options: Detailed guidelines for the evaluation and renewal of the contract, fostering long-term collaboration |
Contact and Communication |
Your Company Contact Information: Complete contact details including [Your Company Email], [Your Company Address], and [Your Company Number] |
Influencer Contact Information: Detailed section for the influencer to include personal contact information and digital signature |
Agreement and Signature |
Signature of Both Parties: Designated areas for the digital signatures of [Your Name], [Job Title] from [Your Company Name] and the influencer |
Date of Agreement: [Month Day, Year], marking the official commencement of the partnership |
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