Sponsored Content Terms Advertising Agreement
This Sponsored Content Terms Agreement ("Agreement") is made by and between [Your Company Name] ("Company") and [Your Partner Company Name] ("Partner"), this outlines the terms and conditions under which the Partner may participate in the Company's Sponsored Content Program.
I. Sponsored Content Guidelines
A. Content Authenticity: All content must be original, unique, and not previously published on any other platform. Content must be free from plagiarism and properly attribute any third-party sources.
B. Brand Alignment: Content must consistently portray the brand’s image, tone, and messaging. All references to the Company's products and services must be accurate and up-to-date.
C. Transparency: All content must clearly disclose the nature of the sponsorship at the beginning of the content. Content must comply with the Federal Trade Commission's guidelines for sponsored content.
D. Legal Compliance: Content must adhere to all relevant industry regulations and legal standards, including copyright laws. Content should not include material inappropriate for the targeted age group.
E. Audience Appropriateness: Content must be culturally sensitive and avoid stereotypes or offensive material. Content should be engaging and relevant to the target audience, aiming to provide value and interest.
F. Quality Standards: Content must meet high production quality standards, including clarity of audio, video, and graphics. Content must undergo a thorough editorial review for accuracy, clarity, grammar, and style compliance.
G. Exclusivity and Usage: Content must not promote or feature direct competitors of the Company during the campaign period. The Company reserves the right to use the sponsored content for its marketing purposes across various platforms for the duration of the campaign period.
II. Payment Terms
Payment Structure | Rate |
Flat Fee | [$5,000] per content piece |
Performance-Based | |
Retainer | |
III. Content Ownership and Rights
A. Content Ownership
a. Company owns the content exclusively.
b. Partner owns the initial draft but transfers ownership upon submission.
B. Use Rights
a. Company has the right to use, modify, and distribute the content.
b. Partner retains the right to showcase content in portfolio after a six (6) month exclusivity period.
IV. Termination and Renewal
This Agreement is valid from [Month Day, Year], until [Month Day, Year], and will automatically renew for successive one (1) year periods unless either party provides a written notice of termination at least thirty (30) days prior to the end of the current term.
V. Legal and Compliance
The Partner agrees to indemnify and hold harmless the Company from any claims, damages, or expenses arising from the Partner's breach of any terms of this Agreement or any violation of law or rights of a third party.
VI. Amendment and Modification
This Agreement may be amended or modified only in writing and with the mutual consent of both parties.
VII. Signatures
This agreement is executed on [Month Day, Year].
[Your Company Name] Signature:
[Your Name]
[Job Title]
[Month Day, Year]
[Your Partner Company Name] Signature:
[Name]
[Job Title]
[Month Day, Year]
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