Social Media Influencer Advertising Brief
Title: Influencer Marketing Campaign Brief: Unveiling the [Brand/Product/Service]
1. Campaign Objective:
To amplify brand recognition and foster engagement among tech-savvy Gen Z consumers for the launch of [Brand/Product/Service].
2. Background:
[Brand/Product/Service] represents innovation and style in the tech world, offering cutting-edge [brief description of product/service] designed to simplify everyday life. Our mission is to empower the next generation through seamless technology integration.
3. Target Audience:
a. Demographics: Gen Z, aged 18-25, predominantly urban areas.
b. Psychographics: Tech enthusiasts, early adopters, socially conscious, active on social media platforms.
4. Campaign Goals:
a. Boost brand visibility and reach within the Gen Z tech community.
b. Drive active engagement and conversations around [Brand/Product/Service].
c. Motivate the audience to explore the product's features and benefits.
5. Campaign Details:
a. Platform: Instagram and TikTok.
b. Type of content: A mix of engaging videos and interactive Stories.
c.Key message: "Experience innovation redefined. Introducing [Brand/Product/Service], the ultimate companion for the tech-forward generation."
d. Call to action: "Swipe up to learn more" / "Discover now."
e. Campaign duration: January 15th - February 15th.
6. Influencer Profile:
Name: | [Influencer's name] |
Platform: | Instagram: @InfluencerHandle, TikTok: @InfluencerHandle |
Follower count: | 300K, |
Engagement rate: | 8% |
7. Deliverables:
a. 2 Instagram posts highlighting [Brand/Product/Service] features and benefits.
b. 3 engaging TikTok videos demonstrating the product's ease of use and uniqueness.
c. Each post/story should include #TechInnovator and a swipe-up link to our website.
8. Budget:
$20,000 total budget for influencer fees and content creation.
9. Key Performance Indicators (KPIs):
a. 1.5 million combined impressions.
b. 10% engagement rate across all influencer content.
c. 5% click-through rate on the provided links.
10. Measurement and Reporting:
Weekly performance updates and analytics tracking during the campaign. A comprehensive post-campaign analysis report on impressions, engagement, and conversion metrics.
11. Additional Notes:
The brand colors are [insert colors], and any branded content should align with this palette. Please ensure that the influencer content maintains a positive and authentic tone, showcasing real-life scenarios of using [Brand/Product/Service].
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