Free SEO Competitor Analysis Checklist

Company:

[Your Company Name]

Address:

[Your Company Address]

Email:

[Your Company Email]

Analyst:

[Your Name]

Identify Competitors:

• List direct competitors within your industry.

• Identify indirect competitors who may target similar keywords or audiences.

Website Analysis:

• Evaluate the design and user experience of competitors' websites.

• Analyze website loading speed using tools like Google PageSpeed Insights.

• Check for mobile responsiveness using tools like Google's Mobile-Friendly Test.

Keyword Research:

• Identify primary and secondary keywords competitors are targeting.

• Evaluate keyword relevance and search volume using tools like Google Keyword Planner or SEMrush.

• Assess competitors' keyword rankings and organic traffic using SEO tools like Ahrefs or Moz.

Content Analysis:

• Review the type and format of content competitors are producing (blog posts, videos, infographics, etc.).

• Evaluate the quality and depth of content compared to your own.

• Assess content engagement metrics such as social shares, comments, and backlinks.

Backlink Profile:

• Analyze competitors' backlink profiles using tools like Ahrefs or Majestic.

• Identify high-quality backlinks and referring domains.

• Assess the diversity of anchor text used in backlinks.

On-Page SEO:

• Evaluate competitors' title tags, meta descriptions, and headings.

• Analyze URL structures for keyword optimization.

• Check for the presence of structured data markup and schema.org implementation.

Technical SEO:

• Assess competitors' website architecture and internal linking structure.

• Check for broken links, crawl errors, and duplicate content.

• Evaluate HTTPS implementation and site security measures.

Social Media Presence:

• Analyze competitors' activity and engagement on social media platforms.

• Identify the frequency and type of content shared on social channels.

• Assess the size and growth rate of competitors' social media following.