Free Website Migration SEO Checklist

Website Migration SEO Guide

Company:	[Your Company Name]
Prepared by:	[Your Name]

Website migration can be a daunting task, but ensuring that your SEO efforts remain intact during the process is crucial for maintaining your search engine rankings and traffic. By checking off this checklist diligently, you can ensure a seamless website migration process while safeguarding your SEO efforts and preserving your hard-earned search engine rankings.

Pre-Migration Preparation:
Conduct a thorough SEO audit of your current website to identify strengths, weaknesses, and areas for improvement. Back up all website files, databases, and content to prevent data loss during migration. Set up a staging environment to test the migration process and address any issues before going live. Notify search engines about the upcoming migration using Google Search Console and Bing Webmaster Tools.
URL Mapping:
Create a comprehensive mapping of old URLs to new URLs to ensure proper redirection. Implement 301 redirects from old URLs to corresponding new URLs to maintain link equity and preserve search rankings. Verify the proper functioning of redirects to avoid any 404 errors.
Content Migration:
Transfer all website content, including text, images, videos, and metadata, to the new website. Ensure that all content is formatted correctly and displayed properly on the new website. Update internal links within the content to reflect the new website structure.
Technical SEO:
Check the new website's robots.txt file to ensure it allows search engine crawlers to access relevant content. Generate and submit a new XML sitemap to search engines to help them discover and index your new website. Test website loading speed and optimize as necessary to improve user experience and search rankings.
Monitoring and Post-Migration Tasks:
Monitor website traffic, rankings, and indexing status post-migration using tools like Google Analytics and Google Search Console. Address any crawl errors, broken links, or other issues that arise after migration promptly. Continue to monitor and refine your SEO strategy to maintain and improve search visibility on the new website.

Ensure a smooth transition for your website with the Website Migration SEO Checklist Template from Template.net. This comprehensive, editable tool covers essential steps to preserve your SEO rankings during migration. From redirects to content audits, safeguard your website's visibility and performance. Download now for a structured approach to website migration SEO.

Free Website Migration SEO Checklist

You may also like