Free Website Migration SEO Checklist

Company:

[Your Company Name]

Prepared by:

[Your Name]

• Conduct a thorough SEO audit of your current website to identify strengths, weaknesses, and areas for improvement.

• Back up all website files, databases, and content to prevent data loss during migration.

• Set up a staging environment to test the migration process and address any issues before going live.

• Notify search engines about the upcoming migration using Google Search Console and Bing Webmaster Tools.

• Create a comprehensive mapping of old URLs to new URLs to ensure proper redirection.

• Implement 301 redirects from old URLs to corresponding new URLs to maintain link equity and preserve search rankings.

• Verify the proper functioning of redirects to avoid any 404 errors.

• Transfer all website content, including text, images, videos, and metadata, to the new website.

• Ensure that all content is formatted correctly and displayed properly on the new website.

• Update internal links within the content to reflect the new website structure.

• Check the new website's robots.txt file to ensure it allows search engine crawlers to access relevant content.

• Generate and submit a new XML sitemap to search engines to help them discover and index your new website.

• Test website loading speed and optimize as necessary to improve user experience and search rankings.

• Monitor website traffic, rankings, and indexing status post-migration using tools like Google Analytics and Google Search Console.

• Address any crawl errors, broken links, or other issues that arise after migration promptly.

• Continue to monitor and refine your SEO strategy to maintain and improve search visibility on the new website.