Free Website Redesign SEO Checklist

Keyword Research and Mapping

• Conduct thorough keyword research to identify relevant terms and phrases for your industry.

• Map these keywords to specific pages on your website to optimize content accordingly.

301 Redirects

• Implement 301 redirects from old URLs to their corresponding new URLs to preserve link equity and ensure a seamless user experience.

XML Sitemap

• Generate and submit an updated XML sitemap to search engines to help them crawl and index your new website structure efficiently.

Page Speed Optimization

• Optimize page loading speed by compressing images, minimizing HTTP requests, and leveraging browser caching to improve user experience and search engine rankings.

Mobile-Friendly Design

• Ensure your website is responsive and mobile-friendly to accommodate the increasing number of mobile users and meet Google's mobile-first indexing standards.

Canonical Tags

• Implement canonical tags to indicate preferred URLs for content that appears on multiple pages to avoid duplicate content issues.

Meta Tags and Descriptions

• Update meta titles and descriptions with relevant keywords to accurately reflect the content of each page and improve click-through rates in search results.

Content Optimization

• Review and optimize existing content for relevancy, readability, and keyword usage.

• Create new content where necessary to fill gaps and provide value to users.

Internal Linking Structure

• Develop a logical internal linking structure to facilitate navigation for users and distribute link equity throughout the website.

Schema Markup

• Implement schema markup to provide search engines with additional context about your content, helping to improve visibility in rich snippets and other SERP features.

Robots.txt and Robots Meta Tags

• Review and update robots.txt file and robots meta tags to control search engine crawling and indexing of your website’s pages.

Monitor and Test

• Continuously monitor website performance, search engine rankings, and user engagement metrics post-launch.

• Conduct A/B testing to refine elements and improve overall SEO effectiveness.