Technical SEO Checklist

Technical SEO Essentials Checklist

Company: [Your Company Name]

Prepared by: [Your Name]

Technical SEO lays the groundwork for online success, ensuring your website is easily found and navigated by search engines and users alike. This checklist provides essential steps to boost your site's performance and visibility, helping you reach your target audience effectively.

Category

Description

Website Performance Optimization:

  • Compress images and minify CSS, JavaScript, and HTML files.

  • Utilize a Content Delivery Network (CDN) for faster content delivery.

  • Implement lazy loading for images and videos.

Mobile-Friendliness:

  • Ensure responsive design and test mobile compatibility.

  • Optimize font sizes, button sizes, and spacing for mobile usability.

  • Consider enabling Accelerated Mobile Pages (AMP) for faster loading.

Website Architecture:

  • Organize site structure with clear navigation and breadcrumbs.

  • Create XML sitemaps for search engine discovery and indexing.

  • Fix crawl errors using Google Search Console.

URL Structure:

  • Use descriptive, keyword-rich URLs.

  • Canonicalize URLs to prevent duplicate content.

  • Implement 301 redirects for broken or outdated URLs.

Technical Markup:

  • Optimize title tags, meta descriptions, and heading tags.

  • Implement structured data markup (Schema.org) for enhanced visibility.

  • Verify hreflang tags for multilingual websites.

SSL & Security:

  • Serve website over HTTPS for security.

  • Regularly update software, plugins, and themes for security patches.

Site Speed:

  • Monitor website speed using tools like Google PageSpeed Insights.

  • Optimize server response time and compress files.

  • Use canonical tags and monitor internal link health.

By following this checklist, you can ensure that your website is optimized for search engines, providing a seamless user experience and maximizing your online visibility.

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