Free Website SEO Audit Checklist

Technical SEO:

• Check for crawl errors using Google Search Console or other tools.

• Ensure proper website indexing by search engines.

• Check for XML sitemap presence and validity.

• Assess website loading speed and optimize where necessary.

• Verify mobile-friendliness and responsiveness across various devices.

• Ensure a secure HTTPS connection.

On-Page SEO:

• Review meta tags (title, description) for relevance and keyword optimization.

• Check for keyword optimization within headings (H1, H2, etc.) and content.

• Assess URL structure for clarity and keyword inclusion.

• Optimize image alt attributes for descriptive and keyword-rich text.

• Ensure content uniqueness and relevance.

• Check for internal linking structure and anchor text optimization.

Content Quality:

• Evaluate content depth, relevance, and usefulness to the audience.

• Check for duplicate content issues across the website.

• Ensure content is structured with proper headings and subheadings.

• Assess keyword density and natural integration within the content.

• Verify content readability and grammar.

Off-Page SEO:

• Analyze backlink profiles for quality and relevance.

• Check for toxic or spammy backlinks and disavow them if necessary.

• Assess social media presence and engagement.

Local SEO (if applicable):

• Verify NAP (Name, Address, Phone Number) consistency across all platforms.

• Optimize Google My Business listing.

• Encourage and respond to customer reviews.

Analytics and Tracking:

• Ensure proper implementation of Google Analytics or other tracking tools.

• Set up goals and conversions tracking.

• Monitor website traffic, user behavior, and key performance indicators.