Module 1: Introduction to SEO

Introduction to Search Engines

Overview of search engines and their role in digital marketing.

Understanding Search Engine Algorithms

Explanation of how search engine algorithms work.

Importance of SEO

Discuss the significance of SEO in digital marketing.

Module 2: Keyword Research

Keyword Research Basics

Fundamentals of keyword research and selection.

Tools for Keyword Research

Introduction to keyword research tools and their features.

Long-Tail Keyword Strategy

Strategies for targeting long-tail keywords.

Module 3: On-Page Optimization

On-Page SEO Factors

Overview of on-page SEO factors and best practices.

Title Tags and Meta Descriptions

Importance and optimization of title tags and meta descriptions.

Heading Tags (H1, H2, etc.)

Proper use and optimization of heading tags.

Module 4: Technical SEO

Website Structure and Navigation

Importance of website structure and navigation for SEO.

Page Speed Optimization

Techniques for optimizing page loading speed.

Mobile-Friendliness

Importance of mobile optimization for SEO.

Module 5: Off-Page SEO

Link Building Strategies

Strategies for building high-quality backlinks.

Social Media and SEO

Impact of social media on SEO and strategies for integration.

Local SEO Optimization

Optimization techniques for local search.

Module 6: SEO Analytics

Google Analytics Setup

Setting up Google Analytics to track website performance.

Google Search Console Setup

Configuring Google Search Console for monitoring and optimization.

Monitoring and Reporting

Techniques for monitoring SEO performance and reporting.

Module 7: Advanced SEO Techniques

Schema Markup

Implementing structured data markup for enhanced search results.

Voice Search Optimization

Strategies for optimizing content for voice search.

Featured Snippets and Rich Results

Understanding and optimizing for featured snippets and rich results.