Lead Generation

Generate [Number] qualified leads.

Utilize interactive displays and live demos to capture attendee interest.

Track leads using CRM software for post-trade show follow-up.

Brand Awareness

Increase brand exposure by [Percentage] among attendees.

Implement an engaging social media campaign before, during, and after the event.

Monitor social media analytics and hashtag usage; collect attendee feedback.

Customer Engagement

Achieve [Number] minutes of engagement per visitor.

Host scheduled talks from industry experts and provide hands-on product experiences.

Use time-tracking software and feedback forms to measure engagement.

Sales Volume

Close sales or contracts worth [Amount].

Offer exclusive trade show discounts and on-the-spot sign-up benefits.

Record and tally sales made directly at the event.

Market Research

Collect data on [Number] new industry trends.

Conduct surveys and interviews with attendees and industry peers.

Compile and analyze data in a post-event report.

Networking and Partnerships

Establish [Number] new industry contacts and potential partnerships.

Engage with other exhibitors, schedule meetings, and participate in networking events.

Create a log of contacts and categorize by potential opportunity.

Media Coverage

Obtain [Number] mentions in industry publications.

Invite journalists to our booth, offer exclusive insights, and provide press kits.

Track media mentions and reports post-event.

Staff Development

Enhance the sales skills of our team by [Percentage].

Pre-trade show training and real-time coaching during the event.

Pre- and post-event staff assessments.