SALES RESOLUTION TO SPONSOR A TRADE SHOW BOOTH
Resolution No.: [###]
Date: [Date]
WHEREAS, [Your Company Name] recognizes the value of engaging with industry peers, promoting our brand, and showcasing our products and services to a wider audience; and
WHEREAS, trade shows are an excellent platform for creating new business opportunities, generating leads, and building customer relations; and
WHEREAS, the [Trade Show Name] is a premier event that aligns with our company's market presence and growth strategies;
NOW, THEREFORE, BE IT RESOLVED, by the Board of Directors of [Your Company Name], that:
Authorization: The company shall sponsor a booth at the [Trade Show Name], to be held on [Event Date].
Budget Allocation: A sum not exceeding [Amount] is hereby allocated from the marketing budget for the expenses related to the event sponsorship, including booth rental, setup, promotional materials, and other associated costs.
Design and Branding: The Marketing Department, led by [Your Name], is tasked with the development of the booth's design that shall embody [Your Company Name]'s brand image and values.
Staffing: Employees are encouraged to volunteer for attendance, with final staffing decisions to be approved by [Approver's Name]. Staff will be provided with the necessary training and materials to effectively represent the company.
Promotion: Prior to and during the event, the company's participation shall be promoted through our social media channels, [Your Company Social Media], and other marketing platforms.
Lead Generation and Follow-Up: A system for lead capture and follow-up shall be established to ensure that potential leads are effectively recorded and pursued post-event.
Reporting: A comprehensive report detailing the outcomes of the trade show participation, including lead generation, customer feedback, and return on investment, shall be prepared by [Report Preparer Name] and presented to the Board within 30 days following the event.
Delegation: [Representative Name], [Representative Title], is hereby designated as the company's representative to execute any agreements and to take all necessary actions to facilitate the company's participation in the said trade show.
Amendment: This resolution may be amended at any time by a majority vote of the Board of Directors.
Approved and adopted by the Board of Directors of [Your Company Name] on [Date].
CERTIFICATION
I, [Your Name], the undersigned Secretary of [Your Company Name], do hereby certify that the above is a true and correct copy of the resolution passed at a meeting of the company's Board of Directors, held on the above-stated date.
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of [Your Company Name] on this day, [Date].
[Your Name]
[Your Title]
[Your Email]
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