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Something as little as a business card can be fairly easy to make. Despite its size, it brings a significant contribution to any organization. However, this does not mean that you can make one haphazardly. There are several things that you need to remember in customizing yours. Continue reading to know some tips that you can apply to make your business card.
Unlike business flyers, business cards have a significantly limited space to work with. In this case, make sure to focus on the design elements of the card, such as the color scheme and theme. These are the main details that will capture the attention of the recipient.
The main content of corporate business cards is the contact information of the firm or company. Therefore, the readability of the content is a primary concern. Open Adobe Photoshop where you can design your card smartly and minutely. Choose the font color, type, and size wisely. Do not give your readers a hard time deciphering the text. Set the page orientation, size, width, and hight right after opening the software and then create the page where you would design the card layout. Use the toolbar to apply different changes, add shapes, place media, resize elements with arrows, etc.
In the efforts of building networks with other companies, you can add supporting details other than your contact details. In some companies, they even add their tagline to increase the brand’s recognizability.
In any case, make sure to highlight your brand. The easiest way to do this is to place your company's logo or other significant sign at the focal point of the layout. Some would even go as much as altering their logo to best fit the business card.
Business cards are still significantly effective because they are direct marketing tools. It serves as a tangible material that people can easily retrieve rather than emails that people need to search for among others. Handing out and receiving a card creates a personal connection between the two parties.
Business cards are especially necessary for businesses that do not have regular clients. Case in point, companies that offer cybersecurity services can cater to several organizations and their sales rely on the number of their clients. They require business cards to build more connections with potential clients.
As for most, they prefer their business cards in a horizontal layout. But, you can choose to have a vertical layout to make your card design stand out from others. The layout also represents the company, so choose wisely.
Ideally, standard business cards are 3 inches x 2 inches. These are the standard rectangular cards. However, modern business cards have more varied shapes such as squares or circles. Other companies even go as much as using the shape of their logo.
Business cards were first used to represent a company or firm. Later on, personal business cards were seen to be more effective in fostering personal relations with other organizations. In this way, the corporation is represented by a certain individual or someone who is acquainted with the recipient.