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There is no doubt that social media marketing is quickly becoming one of the most effective and latest trends when it comes to digital marketing. This marketing strategy platform can bring a lot of opportunities for your business if they are optimized correctly, such as quickly reaching out to your audiences, help improve brand awareness and boost your business's lead sales. With over 3.48 billion social media users across the globe, and still growing up to 9% each year, then you seriously need to consider applying this marketing strategy plan to your business if you don't want to miss out on an incredible marketing opportunity.
If you want to venture out to the different opportunities that social media marketing can do for your business, then you also have to be knowledgeable about how can you create and design the various marketing materials that you are going to advertise in it. Learn how to effectively make them in Google Docs with the help of some guide tips that we have provided below.
When it comes to social media marketing, you don't just start posting everything about your business and expect instant profit right away. No, it doesn't work like that. You have to start everything with a plan, just like you're making business proposals. Developing and focusing on a social media plan will ensure that you'll meet your specific business goals.
Next, decide what particular social media platform are the best sites to market your business. A recent 2018 statistics show that Facebook is still the best digital platform to market businesses with over 2.32 billion monthly active users, followed by Youtube (1.8 billion logged-in active users), and Instagram (800 million). Choose a platform where your target audience usually takes its time online.
When it comes to social media marketing, building customer to client relationships are very important. And the best way to do that is to engage with them by providing high-quality customer service. Statistics show that 71% of consumers who have good social media service experience with a brand are most likely to recommend it to others. If you want your business to get recommended, then start building customer relationships now!
When we talk about social media, the first thing that would cross our mind are visual components like videos, photo, infographics, and GIF. These elements are one of the contributing factors that should be showcased in your social media posts if you want to catch the attention of your audience. Did you know that a social media post with visual content is 40 times more likely to get shared compared to other types of content? If not, then you probably have to start thinking of ways on how you can improve not just the content strategy of your post but also the contents of your media packs, media kits, and policy.
With different sets of social media marketing options to choose from, you'll probably consider maximizing all social media channels. But in the course of making it, you also have to make sure that the quality of your content doesn't get affected. A recent survey found out that 86% of consumers said that authenticity influences what brand they are going to support. And if you want it to be authentic, you have to construct it as if you're making a competitive analysis or advertising quotation for your business.