What Is a Cinco de Mayo Flyer?
A flyer, similar to a brochure, is a marketing tool that a company or organization uses to bring in customers through announcements and promotions. It is a small sheet of paper with a visual representation of the products, services, or events that they aim to advertise to the public. Flyers can be handed out in the streets or inserted into magazine pages. A Cinco de Mayo flyer is a promotional tool used to advertise mostly events and discounts in restaurants. They are mainly used to entice customers to buying drinks.
How to Create a Cinco de Mayo Flyer in Publisher?
The process of making a flyer can be both fun and challenging. You need to have the patience to get the result that you want. This is why other people would often end up downloading a template instead. It's much easier and they prefer to customize rather than to create. However, if you're up for the challenge of making you own then you can follow these tips below.
1. Understand the Occasion
Before making a Cinco de Mayo flyer, you need to understand why you're celebrating it. It's fine that you follow the trend but it would be even better that you also have to have some knowledge of the background of Cinco de Mayo. To help, here are some things that can provide some insight. Cinco de Mayo is a celebration of defeating the French on the 5th of May, 1862 at the Battle of Puebla. Despite the war going on for five years, that day became a celebration for Mexicans both in and out of the country. It is a celebration of pride in Mexican heritage. Mexican themed restaurants began using Cinco de Mayo to promote Mexican drinks for their restaurants.
2. The Content of the Flyer
With better understanding of the festival, you can now list what to put in your flyers. Your drinks don't necessarily have to be Mexican. It can be a simple cocktail with a catchy name. You can also include other Mexican delicacies in your discount promos. Or if not discount, you can choose to make the promo a 'Buy one take one'. It's better to have the promo during a happy hour to draw more people into your restaurant. Include details such as the time towards the bottom of the flyer.
3. Choose a Layout
Now let's begin with the flyer. A lot of restaurants try to imitate a festive Mexican type of poster to of course celebrate the occasion. You can refer to different templates as a guide to how you want your flyer to look like. Make sure that you don't leave out too much space on the flyer but also watch out for overcrowding it. Create several drafts to narrow down the perfect layout you want.
4. Design the Flyer
For the design, as you can see in other flyers, they largely use the color yellow as the background and incorporate the colors of the Mexican flag into it. The images you want to put typically involve a sombrero (Mexican hat), cacti, or decorated skulls. Sometimes they feature the drinks they're promoting and sometimes it's Mexican food. So if you want to go for any, it should be fine. You also have the option to use vector illustrations instead of images. As for your font, choose a festive or western style set in bold.
5. Review and Print
When you finish your design, review your flyer. Check for any error in the content (spelling, punctuation, or grammatical) and immediately have it fixed. Also review your design for anything that might be out of place. When you finish, you can save the file and have it printed.