More often we tend to focus more on making our educational brochure designs look eye-catching, failing to realize that we are missing on the thing that matters most- the potential your brochure must contain. What is the main objective of your educational brochure? Of course, that is to win students and encourage them to learn and grow at your university. So how do you make a winning educational brochure? Here are some rules of the thumb for you to take.
1. Know Your Audience
Knowing your audience first and foremost is necessary as the content, designs, and how you will write it will depend on that. If the educational brochure is for a K-12 institution, the designs and layout would be far different compared to brochure designs for colleges. For preschool brochures, the target would be the parents since young children can't decide for themselves yet. Brochure design and content would vary depending on the target audience.
2. Write Impactful Content
Be mindful not to stray away from making your content impactful in the pursuit of making it informative. It's not enough to just lay down basic information such as the prospectus, the goal is to market your institution to interested students and parents. Use the active voice when writing your content to create a clearer message to your readers. Don't use too many unnecessary words, keep it straightforward.
3. Mention Achievements
Once your potential applicants will have a glimpse of what you're institution is passionate about, it will draw them in. Include your school's vision-mission, objectives, and don't miss out on the opportunity to showcase the achievements and highlights through the years. These stellar achievements will possibly make a good impression on them regarding the school's performance and it will increase their interest.
4. Call to Action
Use strong command verbs in formulating your call to action and make sure to write it in an enthusiastic way, to make sure that you will create an immediate response from the reader. You can also include convincing reasons as to why they should take the action. Make sure that the contact information presented in the brochure sample is complete and updated. Calling a phone number that is not working would create a very bad impression.
5. Keep It Simple
Avoid cluttering your educational brochure with irrelevant and unnecessary designs. Tone down on the visual elements and give more focus on the content of your educational brochure template. Use vibrant colors only when deemed necessary. The goal is to make your college or kindergarten brochure template professional as much as possible.
6. Use High-quality Photos
Images are what makes educational brochures come to life! Avoid using generic photos, and always settle with royalty-free images. Photos with depth are more preferred as they will help envoke the right emotions to the reader. Use high-quality photos, and professionally taken ones as much as possible since you wouldn't want to compromise the quality of your advertising brochure design.