Ad Platform Policy Compliance Advertising Brief
Ensure all our advertising activities comply with legal and platform-specific policies, safeguarding our reputation and aligning with our core values.
I. Policy Compliance Overview
A. Scope: This policy applies to all advertising campaigns, digital or otherwise, run by [Your Company Name] across various media platforms.
B. Key Policies: We adhere to strict standards, including but not limited to, the Federal Trade Commission (FTC) guidelines, GDPR for data protection, and specific rules set by platforms like Google Ads and Facebook.
II. Platform-Specific Compliance
A. Major Platforms: We primarily use platforms like Google, Facebook, and Instagram, each with their unique set of advertising policies.
B. Content Standards: Our content strictly avoids hate speech, and misinformation, and adheres to the community guidelines of each platform.
III. Ad Creation and Approval Process
A. Ad Development: The creation of ads involves collaboration between our marketing, design, and legal teams to ensure message accuracy and policy compliance.
B. Approval Mechanism: Each ad undergoes a rigorous internal review process, ensuring compliance before publication.
IV. Monitoring and Reporting
A. Continuous Monitoring: Post-launch, our ads are monitored continuously for performance and adherence to policy changes.
B. Reporting Non-Compliance: Any non-compliance detected is immediately reported to [Your Company Email], followed by prompt corrective action.
V. Training and Awareness
A. Regular Training: Our staff undergoes annual training on the latest advertising laws and platform policies.
B. Resources: Employees have access to an internal repository of compliance materials and guidelines.
VI. Review and Update Procedure
A. Review Schedule: The advertising policy is reviewed bi-annually or in response to significant legal or platform policy changes.
B. Change Management: Amendments are promptly integrated and communicated across the company.
VII. Contact and Support
A. Internal Contacts: For compliance queries, contact [Your Company Email] or call [Your Company Number].
B. External Resources: We also consult with external legal experts for complex compliance matters.
Approved by:
[Your Name]
[Job Title]
[Date]
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