Sample Creative Brief
I. Project Overview
The purpose of this project is to create a compelling digital marketing campaign to promote our new product launch. The campaign will include social media ads, email marketing, and a promotional video.
II. Objectives
Increase product awareness by 50% within the first month of launch.
Generate at least 10,000 social media interactions.
Achieve a 20% open rate for the email marketing campaign.
III. Target Audience
Our primary audience consists of tech-savvy individuals aged 18-35, who are interested in the latest gadgets and technological innovations. They are active on social media, engage with online content, and value high-quality, innovative products.
IV. Key Messages
Innovative technology that simplifies your life.
High-quality design meets cutting-edge functionality.
Experience the future now with our latest product.
V. Deliverables
Item | Description | Due Date |
|---|
Social Media Ads | 10 engaging ads to be posted on Facebook, Instagram, and Twitter | 8/25/2060 |
Email Templates | 6 email templates for the marketing campaign | 9/15/2060 |
Promotional Video | A 2-minute video showcasing the product’s features | 10/20/2060 |
VI. Budget
The total budget for this project is $50,000. This includes advertising costs, production expenses, and any additional resources required to execute the campaign effectively.
VII. Timeline
The project is expected to span over 3 months, with key milestones as follows:
Project Kickoff: Week 1
Concept Development: Weeks 2-4
Content Creation: Weeks 5-8
Campaign Launch: Week 9
Post-launch Analysis: Week 12
VIII. Contact Information
For any questions or additional information, please contact:
Brief Templates @ Template.net
