SIMPLE COPYWRITING BRIEF
Prepared by: [Your Name]
I. Objective
Objective |
|---|
Increase brand awareness through engaging social media posts about our upcoming summer collection. |
Drive traffic to the company's website via targeted email campaigns featuring exclusive offers. |
Generate leads by promoting the launch of our new eco-friendly product line through compelling content. |
II. Target Audience
A. Young Professionals:
Age: 25-35
Interests: Career development, trendy fashion, and tech gadgets.
Goals: Looking for products that enhance their lifestyle and career prospects.
B. Parents:
Age: 30-45
Interests: Family activities, health-conscious living, and value-for-money products.
Goals: Seeking solutions that offer convenience and benefit their family's well-being.
C. Fitness Enthusiasts:
Age: 18-40
Interests: Exercise routines, nutritional supplements, and wellness trends.
Goals: Interested in products that aid in achieving fitness goals and maintaining a healthy lifestyle.
III. Key Messages
A. Social Media Posts:
Message: "Get ready for summer with our latest collection! Discover stylish and comfortable outfits perfect for any occasion. Check out our exclusive preview and join the fashion revolution!"
Visuals: High-quality images of the new collection, user-generated content, and influencer endorsements.
B. Email Campaigns:
Message: "Don’t miss out on our summer sale! Enjoy 20% off on all items from our new collection. Limited-time offer - shop now and upgrade your wardrobe with the latest trends!"
Subject Line: "Summer Sale Starts Now - 20% Off Everything!"
Call-to-Action: "Shop Now"
C. Product Launch:
Message: "Introducing our new eco-friendly product line – designed with sustainability and style in mind. Experience top-quality items that are good for you and the planet. Explore our collection and be part of the change."
Features: Highlight the environmental benefits, innovative design, and user testimonials.
IV. Tone and Style
Tone | Style |
|---|
Friendly | Conversational and approachable: Use warm, engaging language that invites readers to connect with the brand. Example: "Hey there, fashion lovers! We’re excited to share our new summer styles with you." |
Professional | Formal with a focus on clarity and precision: Maintain a clear and concise tone, suitable for business communications. Example: "Our new product line offers superior quality and sustainability. Learn more about the features and benefits on our website." |
Enthusiastic | Exciting and energetic: Infuse content with energy and excitement to motivate action. Example: "Get ready to be amazed! Our summer collection is finally here, and it’s better than ever. Dive in and discover your new favorite pieces!" |
V. Content Requirements
Content Requirement | Details |
|---|
Keywords | Include keywords such as "summer fashion," "eco-friendly," "limited-time offer," and "exclusive collection." |
Phrases | Use phrases like "act fast," "don’t miss out," and "shop the latest trends." |
Call-to-Action | Ensure strong calls to action like "Discover Now," "Shop the Sale," and "Join Us Today." |
VI. Format and Length
A. Social Media Posts:
B. Email Campaigns:
Length: 300-500 words
Format: Structured with a compelling subject line, a brief introduction, main content highlighting offers or features, and a clear call-to-action button.
C. Product Launch Content:
VII. Deadline
Deadline |
|---|
Social Media Posts: August 15, 2051 |
Email Campaigns: August 22, 2051 |
Product Launch Content: August 30, 2051 |
This Simple Copywriting Brief ensures that all content aligns with our marketing goals, resonates with our target audience, and maintains a consistent and effective tone and style across all platforms.
Brief Templates @ Template.net
