Sample Copywriting Brief
Prepared by: [YOUR NAME]
Date: August 6, 2050
Project Overview
This Copywriting Brief is designed to guide the creation of marketing materials for [YOUR COMPANY NAME]. The goal is to ensure that the copy aligns with the brand's objectives and effectively communicates key messages to the target audience.
Project Details
Field | Details |
|---|
Project Name | New Product Launch Campaign |
Objective | To create engaging and persuasive content that will drive awareness and pre-orders for the EcoSmart gadget, which is set to launch next quarter. |
Target Audience | Tech enthusiasts and environmentally conscious consumers aged 25-45, who are interested in innovative technology and sustainable living. This group is tech-savvy, values eco-friendly products, and actively seeks out the latest advancements in smart technology. |
Key Messages | EcoSmart gadget reduces carbon footprint: Emphasize the environmental benefits and energy efficiency of the product. Cutting-edge technology for a smarter lifestyle: Highlight the advanced features and benefits that improve daily life. Limited time offer for early adopters: Create urgency with a special discount or exclusive offer for those who pre-order.
|
Tone and Style | The tone should be informative yet conversational, reflecting a sense of innovation and environmental responsibility. Use a friendly and engaging style that resonates with the target audience, while maintaining professionalism and credibility. |
Call to Action | Encourage readers to visit our website to learn more about the EcoSmart gadget and take advantage of the pre-order discount. Use phrases like "Pre-order now and be among the first to experience the future of technology!" |
Word Count | 300-400 words |
Deadline | September 15, 2050 |
Additional Notes | Ensure the content includes customer testimonials highlighting satisfaction with the EcoSmart gadget. Emphasize the eco-friendly aspect by mentioning the materials used and the product's impact on reducing environmental footprint. Include high-quality images and infographics where applicable. |
Content Requirements
Brand Voice: The content should reflect the brand’s voice—professional, innovative, and eco-conscious. Avoid jargon and technical terms that may confuse the audience.
Format: Use clear headings and bullet points for easy readability. Include a compelling opening statement that captures attention. Incorporate subheadings to break up content and make it more digestible.
Examples: Refer to previous campaign materials for our SmartHome product to understand the preferred style and tone. These materials can provide guidance on how to present similar information effectively.
Keywords: Focus on relevant keywords and phrases such as EcoSmart, sustainable technology, smart gadget, green tech, and eco-friendly. Ensure these are naturally integrated into the content for SEO purposes.
Contact Information
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company Name: [YOUR COMPANY NAME]
Phone Number: [YOUR COMPANY NUMBER]
Address: [YOUR COMPANY ADDRESS]
Website: [YOUR COMPANY WEBSITE]
Social Media: [YOUR COMPANY SOCIAL MEDIA]
Please use this brief as a reference to develop marketing materials that align with our goals and branding. For any questions or clarifications, contact [YOUR NAME] at [YOUR EMAIL].
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