DESIGN CREATIVE BRIEF
Written by [Your Name]
Project Overview
Project Title | Innovative Product Packaging and User Interface Design |
Year | 2051 |
Objective | To outline the visual and functional requirements for product packaging and user interfaces, ensuring they align with the brand’s innovative and sustainable vision. |
Target Audience
The primary audience includes modern consumers aged 25-45 who value sustainability, functionality, and cutting-edge design in the products they purchase. They are tech-savvy, environmentally conscious, and appreciate high-quality, user-friendly interfaces.
Key Messages
Our products are designed with the future in mind, combining aesthetics and practicality for a seamless user experience.
Sustainability is at the core of our packaging design, without compromising on style or durability.
We prioritize user-friendly interfaces that provide intuitive and engaging interactions.
Design Requirements
Packaging | Eco-friendly materials, innovative shapes, clear branding, user-centric opening mechanisms. |
User Interface | Intuitive navigation, cohesive color schemes, clean typography, responsive design. |
Brand Elements | Consistency with brand colors, logos, and messaging across all design outputs. |
Deliverables
Item | Details |
Packaging Design | Mock-ups, material specifications, and production guidelines. |
User Interface Design | Wireframes, interactive prototypes, and final design assets. |
Brand Guideline Document | Comprehensive brand guide detailing visual and functional specifications. |
Budget and Timeline
Phase | Estimated Budget | Timeline |
Research and Planning | $20,000 | 2 months |
Design Development | $35,000 | 4 months |
Production Ready | $15,000 | 1 month |
Approval Process
Stage | Details |
Initial Concept Approval | Presentation to stakeholders, feedback collection, and revisions. |
Mid-Project Review | Progress presentation, subsequent feedback, and necessary adjustments. |
Final Approval | Comprehensive review and approval from all key stakeholders. |
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