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1. What is a business plan?

2. What is the role of marketing in a business?

3. What does the term "cash flow" refer to in business?

4. Name two types of business ownership structures.

5. What is the primary purpose of financial statements in a business?

6. Which of the following is an example of a fixed cost for a business?

• A. Raw materials

• B. Rent

• C. Sales commissions

• D. Advertising

7. What does ROI stand for?

• A. Rate of Income

• B. Return on Investment

• C. Revenue of Interest

• D. Resource of Inventory

8. What is the term for dividing a market into distinct groups of potential customers?

• A. Segmentation

• B. Targeting

• C. Positioning

• D. Branding

9. Which financial statement shows a company’s assets, liabilities, and equity?

• A. Income statement

• B. Balance sheet

• C. Cash flow statement

• D. Budget

10. In business, what is "equity"?

• A. The amount of money a company owes

• B. The value of the company's ownership

• C. The company’s total revenue

• D. The profit earned from investments

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