Free Marketing Funnel

This template illustrates "The Marketing Funnel", designed to visualize the customer journey from a marketing perspective. On the far left, a green sticky note instructs users to "Utilize this chart to visualize the marketing funnel and plot what stages of the funnel your marketing efforts aren't nurturing."

The core of the template is a classic funnel diagram, divided into four distinct stages that represent the "PROSPECT JOURNEY." These stages are: "Awareness" (top, widest part), "Interest/Consideration," "Action," and "Decision" (bottom, narrowest part). Each stage is accompanied by a typical customer question or thought (e.g., "Awareness: 'Who are you? What do you do? Do I have this problem?'").

Parallel to the prospect journey, a "MARKETING" column lists the corresponding marketing activities or channels relevant to each stage. For instance, "Awareness" involves "Social media ads, Display ads, Content," while "Interest/Consideration" uses "Landing Page, Retargeting, Content, SEM." The "Action" stage suggests "Content, Retargeting, SEM, Email Signup," and the "Decision" stage leads to "Conversion." This template provides a clear, visual, and structured framework for understanding the customer's progression through the marketing funnel, helping businesses align their marketing efforts with customer intent at each stage.