How to Create Advertising Flyers in PSD
The history of advertising flyers dates back to Renaissance Italy, where merchants disseminated information through handwritten paper newsletters. Fast forward to the digital age; flyers are still effective in spreading information, whether for public service or business promotion. If you want to use advertising flyers for your business, read on to learn some tips and tricks when creating it on Photoshop.
1. Prioritize the Information
The main purpose of your business or corporate flyer is to promote your products and services. Therefore, you should not forget to include the basic information; answer the five Ws and one H questions clearly in your flyer.
2. Use Captivating Designs
Although the texts are the most important part of the flyer, you should not disregard the designs and images. You should always aim to make your flyer eye-catching even when shuffled with other printed materials. Go for captivating images, but make sure they relate to your purpose.
3. Learn Simplicity
As a novice graphic designer, you should avoid the common mistake of jump-packing a flyer with texts and images. Make it simple; use short texts and simple layout and designs that will showcase the information. Remember that a flyer is just a small piece of paper—in this case, less is more.
4. Add Motivation for the Readers
A flyer is a tool you use to help your business. Therefore, it should have a call-to-action that highlights the benefits of your products and services.
What is an advertising flyer?
It is a piece of paper that business use as an advertising tool. Businesses hand it out to people in public areas; it is intended for wide distribution. It contains information about what the company has to offer.
Are there other types of flyers available in Template.net?
Yes, the website does not only offer advertising flyers. It has a wide selection of flyers, including but not limited to party flyers, event flyers, church flyers, restaurant flyers, and school flyers.
Are the advertising flyer templates in Template.net easy to edit?
All the flyer templates in Template.net are easily editable. You can change any part of the template to suit your style or purpose with just a few clicks of a button. Plus, it comes in various formats, like Adobe Illustrator, InDesign, Microsoft Word and Publisher, and Apple Pages.
What materials to use for advertising flyers?
Businesses commonly use cardboard material, Kraft paper, metallic paper, and synthetic paper when printing flyers. However, you can also use digital flyers; these flyers are suitable for websites and email marketing.