Writing a brand proposal can be done in different ways, but most of the branding proposal follows almost the same proposal format. This short guide will present useful tips on how to start writing one.
Before anything else, do the basic thing and the most important step you take- research. Do not rush in deciding that you really understand their problem without exhausting yourself in doing research. Delve deeper and gather possible facts that will help you define their problem.
A study suggests, the earlier you do market research, the easier it is to prove a customer that you are the right choice.
Take a moment to analyze the business status of your customer. Ask yourself what really is the cause of the discrepancy between them and their customers about their brand? Or is there anything better done by the competitors?
2. Identify Customer Needs
Along with your thorough research, one of your objective for your marketing proposal is to determine your customer's needs. In this manner, you let them convince that you know and understand their concerns. An analysis reveals that recognizing a customer's need will make them feel like you're reading their mind. You've got all their attention
3. Provide a Branding Solution
After you define the customer's need/s, it's time to propose a branding solution. Here, you need to present relevant remedies to help them. An advantage of figuring out a solution is that you let your customer feel that you care enough to clarify what you have to serve and how it will ease their distress.
For instance, you are to create a corporate branding proposal. As a graphic design artist or someone who craft this kind of simple proposal, how will you tackle the branding guidelines and concerns of the customer? Present your views with a powerful analysis containing an appropriate equilibrium of text and graphics to make it easy to read.
4. Define Services and Benefits
Next thing to do is to endorse all the service proposals and your business offers. Precisely, that's what the customer needs to hear. Why are they going to invest in your service? Elaborate and discuss the benefits they will get out of the solutions you provided. Let your potential customers realize that all the said services and benefits will be the best alternative to their queries.
According to another study, a winning branding project proposal will educate the customer of several benefits they obtain from picking you for the project.
5. Set out a Timeline
Setting a target time is important especially if your branding proposal presentation will last more than a few weeks. It is a better idea to follow an event timeline. It will help you in terms of productivity. Also, it helps to set customer demand as to when the deadlines will be completed and what will arise.