How to Make a Kindergarten Brochure in Illustrator
Just like flyers and pamphlets, brochures are one of the promotional strategies that companies engage in. It is an informative folded paper that contains desire-generating words and necessary information to further inform the targetted audience about the goods and services. Kindergarten brochures are a type of educational brochures that promote the educational services of a preschool, kindergarten school, and day care. It is a practical way of advertising since it does not consume too much budget, but it still works and engages new audiences. To help, here are the steps in making a kindergarten brochure.
1. Know the Target Audience
To start the promotions, you have to get to know the target audience. The target audiences of a kindergarten business are the parents and guardians. You have to think of a strategy that works and builds the interest of these people. These strategies include the place to distribute the brochures, the designs, the school itself, and more. All the promotional features have to hit the standards of the audience. So get to know the standards and what piques the interest of these people.
2. Meet the Standards
After knowing the standards, you have to come up with how to meet the list. It is understandable for the parents to have high standards for the school of their children. The school environment impacts the pupils' academic performance and attitude, so it is just right for parents to be picky. What you can do is to offer quality education to give your school a place on their candidate's list of perfect schools. However, there are limitations. You also have to consider your type of education. If you are an international school, then the bars are set higher than usual. You have to know what kind of school you belong to. Then, use that as a guide to see the level of the school which reflects in the brochure. Plan how to hit those standards while considering the level of the school. What you need to prevent in making brochures are unmet expectations, so make sure that what they see in the paper reflects the reality.
3. Plan the Content and Design
What matters most in making kindergarten brochures is the content, just like any other brochure. In making the content of a kindergarten brochure, you have to show assurance and safety. Kindergarten pupils age between 3 to 5 years old, and what eases a parent or guardian's mind is the safety of their young children. So it is essential to give them assurances that their children are in safe hands. Just like educational flyers, brochures need to be visually pleasing. The design of the brochure matters too. The design catches the attention of the targetted audience first, so it must be taken into consideration, just like the content. The design has to be simple and child-friendly. The design should help the audience distinguish right away the type of brochure that you are handing out. So the design has to reflect kindergarten. You can also refer to some samples online.
4. Concretize the Plan
After thorough planning, open the Adobe Illustrator. There are many types of brochures. Choose between bifold brochures, trifold brochures, zen-fold, or french-fold. Afterward, resize the blank canvas. The popular brochure sizes are 8.5" × 11", 8.5" × 14", 11" × 17" and 11" × 25.5". Choose the size of your preference, which, at the same time, does not overcrowd the content. Then, design the paper. Put the plans into action and insert all the planned child-friendly designs. Lastly, insert the content that consists of all the necessary information that the audience must know before considering the school.
5. Finalize and Print
Recheck the outcome and delete unnecessary words and redundancy. Make sure that the designs are pixel-perfect for a high-quality brochure. After finalizing, save and print!