How to Make a Minimal Brochure in Adobe Photoshop?
Brochures are among the many efficient and flexible marketing material — much like flyers or posters — utilized by business establishments to enlighten the masses of their currently offered products and services. It's is easy to produce, has a low cost, and not difficult to distribute. There are various things a simple brochure can do, such as transmitting main ideas, presenting new goods or services, giving options, etc.
Hence, bring on your A-game in terms of advertising with the use of brochures. Here are some tips and guidelines that we have compiled to help you create brochures using Adobe Photoshop.
1. Recognize your Purpose
The success of every document lies in adhering to their purpose. Thus, identify your goals and create a clear path for them. In business, regardless of what field you belong to, there is always a competition; therefore, no matter the size of your company, you need to survive the match to outlive others. In creating your brochure, you must follow a straight path. Know your competitors and your targets as well. In that case, you are aware of what details to put and what design to incorporate.
2. Identify the Basics
You do not have to start from scratch. All you need to do is to select a template that fits your preferences. Determine the size. Pick between (US) 8.5x11 and (A4) 8.27x11.69 inches and make sure they have bleed. Moreover, decide on what fold your craft will have. Should you make a bi-fold, gatefold, or trifold brochure? Whatever you decide, just ensure that the choice that you make is one that you're satisfied with
3. Instigate the Layout
Generate your creative side when doing this step and open Adobe Photoshop. Open a new file and begin designing. For your minimal brochure design, you are free to pick out what design trend should you create. Although it is already a minimalist brochure, you are not only limited to that idea. You can add other touches to make it more attractive and enticing. For example, you opt to have a modern minimalist pamphlet; therefore, the elements must be kept simple but speaks modern. You may use a single color or combine two color schemes together. For the fonts styles, shapes, and lines — make them plain but impactful
4. Insert Image
Simple it may be, but a brochure with a striking picture creates a good effect on people. Much like book covers, your brochure should contain promotional material that comes int the form of fancy or interesting pictures. With that said, try to attach a photo or two. Ensure that every picture tells a story — your company's story or something related to it. Also, guarantee that the ones you use are captivating and attention-worthy.
5. Add on the Details
One of the functions of brochures is to inform; hence, write the needed information precisely. With precision, you can assure that your craft will transmit a clear message and is comprehensible. Your brochure must have the following: a compelling headline, catchphrase, company description, goods and services, and a call to action. Make sure that you also include information about your business such as its name, logo, address, and contact information.