How to Create a Conference Flyer in Microsoft Word
People host and attend conferences for so many reasons. It is one of the best moments to catch up with business colleagues and develop knowledge and skills that can be a source to meet personal and institutional objectives. According to Conference Monkey.org, academic and business professionals attend conferences for educational opportunities—to learn and discover new things. Moreover, it is also an opportunity for them to network with new friends and acquaintances. If you consider hosting a conference, you may want to invite and inform potential participants to join with you. A communication tool is a must-have. In this short guide, we outlined practical and easy-to-follow tips to create a winning conference flyer.
1. Identify the Type of Conference
Conferences have wider scopes. Thus, be specific! Start by knowing what type of conference you are planning to host. Is it a leadership conference? Are you hosting a church or ministry convention? Or, an academic or a small business meeting? Whatever it may be, know your target audience and other relevant details. That way, you can come up with proper conference flyer content and design.
2. Gather Essential Details
If you have already identified the type of conference, write down the required details. Basically, a conference flyer contains the name or the theme of the event, guest speakers, venue, conference schedule, a brief overview of the subject, dress code or other particular details you can think of. Opt for a professional flyer; make your content easy to follow. Readers tend to get bored when they hardly understand your message. Moreover, to provide readers a more understanding, lead them to your call-to-action. One way to do it is by placing contact details.
3. Layout and Design Your Conference Flyer
Whether you are creating a simple or creative flyer, proper flyer layout and design is crucial. Begin it with picking the right flyer dimension. Opt for an 8.5” x 11” size for a good start. Choose a color scheme wisely. Tie it with your business or organizational branding and place a logo. That way, your promotional flyer can be easily identified. Feel free to incorporate relevant images. Always choose a 300dpi high-resolution photos. A compelling image is a great focal point to draw the reader's attention. Moreover, utilize readable fonts such as serif fonts for your text elements. Readability is key to get your message across. Just a tip: Do not consume all the space. Give readers an opportunity to let their eyes rest.
4. Download a Suitable Flyer Template
Having a hard time starting from scratch? Research for flyer theme ideas and inspirations that suits your needs over the internet. Well, no need to look further! You're on the right track. Above this article are sample flyers that you can freely utilize. Download, open, and edit it to fit your personal preferences. Once done, review the whole thing. Then, print it with sturdy paper stock to guarantee quality. Finally, distribute it in high traffic areas or in places where possible participants live.